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Essays 421 - 450

Marketing Questions

buy in small packages to be used in specific locations. * They may be interested in "refill" packaging. * They are likely to buy s...

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

The Assets of McDonalds

This 8 page paper looks at the different types of assets that are present in McDonalds. The first part of the paper considers the ...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

McDonald's Corp. Strengths And Weaknesses

in the Box. There are also a number of other fast-food alternatives to hamburgers, including KFC, Arbys, Subway, YUM!, Quiznos and...

MARKETING MIX AND SOAP

might link packaging to promotion, in many cases, its a product element. Laundry detergent, for example, is packaged in many diffe...

CUSTOMERS AND BRAND RELATIONSHIPS

(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...

CUSTOMERS AND RELATIONSHIPS WITH BRANDS

exchange. Davis also points out that societal shifts in recent years means that consumers want more than simply a brand when it co...

Greek and Roman Theater

As such one could clearly argue that the basic design of the Epidauros influenced the design and construction of the Colosseum. Th...

STRATEGIC PLANNING AND DECISION-MAKING

implementation/action is when the plan and its goals and objectives are put into play. Along these lines, a strategic plan...

GLOBAL INVESTMENT BANKING AND DISNEY BENEFIT

necessity? - there investors may be tempted to regard the Disney brand as one thats terrific when the economy is booming, and one ...

INTERNATIONAL ACCOUNTING STANDARDS AND GAAP

IFRS guidance pertaining to revenue recognition tends to be less extensive than that of GAAPs. Nor does the IRFS contain industry-...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Scripted Television is an Art Form

many are scripted. There is a sameness in terms of quality in what the individual can expect. There is entertainment value in both...

Public and Community Health

2003). Community health systems are attached to social trends, economics, health care, and culture (Lundy & Janes, 2003). Yet, the...

Sears: Electronic Versus Print Marketing

evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

THE RE-BRANDING OF UNICEF

As a result, branding workshops took place for internal staff. During the workshops, staff came up with organizational visions and...

Foreign Films

is made to truly feel for them, fear for them, and hope they survive. However, anyone who has watched both of the films will clear...

Ancient Art

Both are clearly made of very different materials. The Head of a Roman Patrician is carved from marble and is thus a three dimensi...

Shakespeare Films

3 pages that compares two Shakespeare films. There are 2 sources....

How Will Tata Gain Value from the Jaguar Land Rover Acquisition?

combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...

LISTERINE AND COMPETITIVE ANALYSIS

the king of consumer goods, not just in the United States (where it is headquartered) but throughout the world as well. The compan...

SCRUBBING BUBBLES AND MARKETING COMMUNICATION

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

The Chinese and Japanese Bureaucracies

determining both assignments and promotions" (Pempel, 1992, p. 19). The model for the bureaucracy that exists in Japan today was...

Toyota in 2009

is far better than US rivals General Motors or Ford. The firm has been able show a profit over the last few years, there was even ...

FINANCIAL ANALYSIS FOR GREAT NORTHERN IRON AND A BANK CD

This 3-page paper compares and contrasts Great Northern Iron stock as an investment with a Wells Fargo certificate of deposit....

COMPARISONS BETWEEN IBM AND LEARNING ORGANIZATIONS

workforce so the workforce can be flexible enough to compete in a highly competitive market. In addition to developing employees, ...

McQueen and Miyake

line, providing long and lean silhouettes with loose and uncomplicated lines. One could well envision his men and women standing t...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...