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One hundred fifty seven enterprises listed A shares and two companies issued convertible bonds which all had an aggregate capital-...

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

This paper consists of twenty pages includes content analysis, case study research tools, and discusses such marketing techniques ...

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

the new millennium approaches, business and marketing strategies within the snowboarding industry will continue to present inspire...

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...