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Essays 61 - 90

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Pregnant Women's Rights and Fetuses' Rights

In five pages this paper discusses the abuse of drugs in this consideration of pregnant women's rights versus the rights of the fe...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Military Ethics, Haiti, and Captain Rockwood

The weight of a mans conscience can be unbearable, as was made quite obvious by Rockwoods entanglement with direct military orders...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Structure, Management, and Public Organizations

the public organisation there is a much broader accountability aspect. The organisation is spending public money, and as such need...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Impact of the Vietnam War and the U.S. Civil Rights Movement

In five pages this report examines how lives were impacted by the Vietnam War and the civil rights movement in a consideration of ...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Marketing a Wireless Router

1. Advertising 2. Sales promotions and incentives 3. Public relations and publicity strategies...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Vietnam War and the Agency Concept

can imagine that carrying letters around are testaments to the fact that he has a life at home. Vietnam provides a backdrop of cha...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

What Drives Author Tim O’Brien to Write?

demonstrations and anti-Vietnam War protests. Majoring in political science at St. Paul, Minnesotas Macalester College, writing a...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Issues in Psychology Education

This research paper pertains to five separate topics, which are: heredity vs. environment, in regards to development; policy for i...

A Review of Veterans and Bipolar Disorder

In a paper of seven pages, the writer looks at veterans and bipolar disorder. An analysis is carried out of a major research study...

Urban and Public Policy Evaluation

In a paper of eight pages, the writer looks at urban and public policy. Impact evaluations are carried out with an emphasis on res...

Advance Directives, Pros and Cons

of the U.S. National Library of Medicine (NLM) and the National Institutes of Health (NIH), define an "Advance Directives," as "l...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

South Pacific Island Johnston Atoll

the surrounding islands in the name of the United States on March 19, 1858 (Johnston Island History). Three months later, the Hawa...

Arming Airline Pilots

the cockpit with lethal force" (Up in arms, 2002, p. 3). There is a great deal of evidence to support Luckeys assessment, as liber...

Reality TV/Why We Watch

lives. Ralph Rosnow, Ph.D., a professor of psychology at Temple University, comments, "If people arent talking about other people,...