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Essays 241 - 270

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

Eyes in Film

Schwartz towards the woman he is longing for; the disappointed gaze of his wife Lotte (Cameron Diaz). When a person is presumably ...

William Wilson's "When Work Disappears" - HIV/AIDS

the work in the formal economy...These circumstances also increase the likelihood that the residents will rely on illegitimate sou...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

European Media Reporting of the Middle East

always accept way they are told is 100% accurate, so not only do audiences have to determine how to interpret the messages in the ...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Foreign Policy and the Impact of the Media

attention as possible to whatever political plight they represent (Meyers, 1997). Media coverage is something that cannot be avoi...

Issues Permeating the 2004 Presidential Candidates

prescription drugs, I would choose Grandma every time" (Wise, 2002). Howard Dean mirrors Sharptons opinion that President is doin...

A Legal Courtroom Visit

the description of the room itself and the way the people orient to that room. There is, for example, the distinct separation of ...

Minority-Owned Media Outlets

is cause for serious concern (Rawls, 2003, See also Wilson and Gutierrez, 1995). "The cultural, economic and social gap between w...

Media and Public Relations Campaigns

more lengthy and ongoing, and constantly emphasises the underlying rationale for the event....

Daily Lives and the Intrusion of Violence and Murder

mean that parents no longer truly raise their children? In all honesty the parents do raise the children. In some ways by allowing...

Race and Unfair Mass Media Representation

the stereotypical racial images portrayed in media today. Racism, which is the belief that skin color "determines intelligence, c...

Mass Media and Education

in a peaceful, complimentary relationship. To some extent, purpose enters the picture, and to this end, Villamizar (1997) suggest...

Crime Investigations and the Media's Role

has also led to accusations of copycat crimes. Overall, it has been determined that the best balance of this relationship is too m...

Controlling Today's European Media

20% of the worlds trade (Colombo, 1998). The relationship between the governing institutions of the European Union is unique as ea...

Setting a Model Example with Bulimia

Two decades later Im here to tell you thats not the truth. If one steps back in time to envelop...

Media Policy and Corporate Image

This paper discusses how companies can utilize a media policy to influence the way their business is represented in the media. Th...

Mass Communication and Social Policies

This paper discusses a 2001 article by Mira Sotirovic entitled, Affective and Cognitive Processes as Mediators of Media Influences...

Impacts of the Mass Media from a Theoretical Perspective

influence of the mass media, especially television, in defining the perspectives on certain issues. One of the misnomers of the ma...

Media Discrimination

In eighteen pages an argument is presented that social discrimination of African Americans has been perpetuated by the media's dep...

Bill Clinton and Monica Lewinsky Scandal, the Media, and Public Opinion

media does not tell people outright what they should think; instead, the basis of spotlighting certain issues is to tell people wh...