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Essays 211 - 240

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

COCA-COLA, PEPSI AND THE INTERNET

But both are approaching Internet usage quite differently. Coca-Cola Coca-Cola is the number-one soft-drink company in the ...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Comparing Coca-Cola and PepsiCo's Liquidity Position

Using ratios calculated from the figures given in the firms 2013 annual accounts, the current ratio and the quick ratio are used ...

Implmenting VMI in Indian Company

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

Qantas and Airline Industry's Ethical Considerations

a founding principle was that of the desire to do it is an ethical way, this may have included environmental concerns to reduce po...

Elevator Industry's Hydraulic Oils

areas, such as the impact on the surrounding environment. Even small quantities of leaked oil can result in widespread areas of po...

Different Industries' Entry Threats

(2004). Any restriction creates a barrier. Government regulation, patents needed, assets as well as other things, all create barri...

Airline Industry's Fate

only a temporary situation. The aftermath of September 11th has created a fearful flying public, but soon that will deteriorate a...

Reporting on UK Retail Industry's Supermarket Sector

share of 9.7 and Asda had 6.% putting it behind both the C-op with an 8% market share and Safeway with 7.1%. The situation was v...

Aviation Industry's Air and Noise Pollution Management

nitrogen oxides, sulfur oxides and hydrocarbons - not to mention the carbon monoxide from ground vehicles - was the cause of the c...

Kranz Industries' Consultant Report

In five pages this paper considers a consultant's reported recommendations to Kranz Industries' owner. There are no sources cited...

Fast Food Industry's Chicken Market

that will continue until 2005 (PG). One of KFCs competitors, Boston Market, came on the scene originally as Boston Chicke...

Automotive Industry's Largest Players

In nine pages this paper discusses how scope rather than scale economies are the primary focus of the largest manufacturers of aut...

Oil Industry's Changing Technology

In twelve pages this paper examines how the oil industry changed in the 20th century due to such technology as satellites, compute...

Aviation Industry's Competitive Structure

In seventeen pages the airline industry is examined in terms of its structure and the influences such as entry barriers, performan...

Technology, Electronics Manufacturing, and the Restaurant Industry's Product Life Cycle

different equipment or different raw materials than those currently being used for the existing product line. This initial stage ...

Internet Telephony Industry IDT, VocalTec and the Internet Telephony Industry

In five pages Israel's VocalTec and the American IDT companies are contrasted and compared in an assessment of the Internet teleph...

China's Role in the International Steel Industry

and put them to sound business use meant to be the only ones doing so. Business people did not recognize the value of competition...

JetBlue Case Study

months after the company started operations that the events of 9/11 took place which resulted in a major decrease of demand in the...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

The Retail Clothing Industry and the Value Sector

a total of ?48.55 billion in 2007, with the footwear market accounting for ?6.1 billion of sales in the closing market making of t...

Analysis of the Biotechnology Industry

The term biotechnology covers a wide range of different areas, for this reason all of the single definitions may be seen as very b...

Economic Analysis of India for Coca-Cola

economy over the last few years, in 2006 the GDP, in terms of purchasing parity, was $2.812 trillion in 2006, increasing to $3.065...

Coca-Cola and Carbon Emissions

communities" (Mission, vision & values, 2009). The company also notes that there is no longer any real doubt left as to the human ...

Strategic Assessment and Recommendations for Coca-Cola

script, the same style that is used for the Coca-Cola label today (Coca-Cola, 2010). When sold in this way the sales amounted to n...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Status of the Pension Funds of PepsiCo and Coca-Cola

The conditions of pension funds for these two firms in 2009 is assessed using data from the annual accounts. The growth, contribut...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Coca-Cola Supply Chain

and other flavors, and water (Coca-Cola, 2008). Suppliers are those companies that provide the ingredients for the concentrate syr...