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Essays 121 - 150

Global Joint Ventures and the Multinational Landscape

In ten pages this paper examines how more companies are engaging in joint corporate ventures in order to remain competitive in a m...

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

Competitive Advantage of Human Resources

This paper consists of twelve pages and examines human research planning in terms of its importance in achieving market competitiv...

Russell Corporation's Information Management

In eight pages the Russell sportswear corporation is examined in a consideration of how it manages its systems of information tech...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Competitive Capabilities and Canon Copiers

digital cameras, camcorders, LCD projectors, binoculars and lenses (Lower, 2004). Though its photographic business has taken a ham...

Domino's Pizza Marketing

In eight pages this paper examines how Domino's can creatively market itself and maintain its competitive edge. Thirteen sources ...

Travel Agency Strategy

more direct access to the holiday providers and flight companies though the internet. The main sector of the travel agents busines...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

Company Profiles

brings people together across the globe. Unique selling proposition: Right now they have trivia challenges on their site. Dell: h...

MARKETING THE IPHONE

Discusses iPhone's competitive advantage, position in the market and advertising philosophy. There are 25 sources listed in the bi...

COUNTRY RISK ANALYSIS: TELSA MOTORS AND JAPAN

2010). Added to this, we need to consider that certain types of business entities (such as branch offices and certain types...

Microsoft and Monopolies

competing Netscape equated to exclusive dealings and were anticompetitive (Lapotka, 2009). Not all charges were upheld; the second...

How is Net Present Value Influenced by Competition?

this tool is impacted by the market conditions. A key input into the equation is the revenue that is produced; this will be impact...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

Market for Toshiba's Tablet PCs

is often seen as the best state of an industry for the consumer as it often results in the lowest prices. It is also worth remembe...

Competitive Markets and Health Care

criticized for cutting costs when it comes to health care delivery. For another thing, consumers generally make a choice o...

Testing Competitive Advantages

simply offering a low price" (Porter, 1985; 120). The premium that the product, or service, can command as a result of this differ...

Plan for a New Restaurant

is the first year expected to demonstrate real growth after three years of negative growth. It is estimated that there will be a r...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

Business Application of Sun tzu's Art of War

In seven pages this research paper discusses how today's highly competitive business market can benefit from the principles contai...

Global Marketing of India and the Role Technology Should Play

In twenty pages this paper discusses the role technology must play in India's international marketing if it is going to be globall...

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

Comparative Marketing Analysis of Sheetz and Wawa Gasoline and Retail Chains

in different ways, albeit in similar locations. In evaluating these two retail chains, one should recognize each of the firms stre...

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Moving to Pure Competition from a Monopoly

elasticity of a company is below 1 and as such is an essential service, therefore there is a large amount of power with the suppli...

Employee Management And Competitive Advantage

said, it is very difficult to actually measure or quantify the value of employees and make that link on a quarterly or any duratio...

Can Multi-National Enterprises Build Sustained Competitive Advantages On The Basis Of Co-Operative Structures And Strategies?

to that which has the smallest absolute disadvantage. They should also import commodities where the absolute disadvantage is the g...