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Essays 241 - 270

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

Overseas Corporate Expansion and Factors to Consider

In five pages this paper considers a particular company's operations within the context of factors involved in possible expansion ...

Greek Mythology and the Product Name Apollo

with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

Working Conditions Can Impact Quality of Life

This paper has two sections: psychosocial factors that affect health and an appraisal of two journal articles. The first section p...

Factors One Should Consider When Establishing A Useful Management Accounting Information System

to identify and then pursue the most profitable lines only, in this case the system may need to support decision making system to ...

Using Porters Five Forces Model

useful to a real organization to assess how it maybe of use, For this we will use an online organizations were there is a virtual...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Strategic Planning for the Hypothetical New XYZ Pharmaceutical Company

be amended. Research shows that an excellent strategy template to follow is that of Genentech (Stipp, 2003). Genentechs strategy ...

Life Cycle of UK Newspaper The Financial Times

life in 1888 on January the 9th when James Sheridan launched the London Financial Guide. The was the very beginning of the lifecyc...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Case Study Analysis of Avon Products

it had thrived during hard times, due to its low pricing, contemporary times present new challenges. One challenge is the fact tha...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Considering the Implementation of an Information Technology Strategy for Local Government

the research to develop which takes all of the potential factors into account; dependant and interdependent influences as well as...

Artemis Images Formation and Demise

appears to be one that never had a chance of working. Chris and George believed that fully 10 percent of the US population eventu...

External Factors Impacting Computer Sciences Corporation

competition has been around almost as long as CSC has. CSC has, in fact, spent much of its time in acquiring other smaller compani...

Gas Prices Assessed Econometrically

to modern business. OPEC began increasing oil prices less than two years later; the country and indeed the entire developed world...

European Automotive Market and Issues of Pricing

better than most European nations at the time but took a turn for the worse as the recession of that time spread throughout the wo...

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Strategic Case Study to Determine a Strategy for Dr Lou Mickael

A strategic analysis and recommendation is made utilizing a case supplied by the student. The writer starts with a situation or s...

Price Indexes in Agriculture

In a paper consisting of eight pages individual farmers' pricing indexes as well as agricultural conglomerates' pricing and the co...