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Essays 121 - 150

Analysis of eBay

is familiar with. (Weve also all been "sniped off" in the last five seconds.) This paper uses several analytical tools (SWOT ana...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

New Dawn Drilling Case Study

that are used. The information is accumulated locally, put into Excel spread sheets and sent to the head office where it is input ...

Wal-Mart Corporate Strategy And SWOT

store opened in 1983 and the first Wal-Mart Supercenter opened in 1988 (Wal-Mart, 2009). Supercenters offer a full line of groceri...

Planning for Challenges at BA

in the long term (Gulf Daily News, 2009). Other areas are seeing other political changes which are also impacting demand for air t...

Apple Inc. SWOT

Operating System market share has risen each month in seven of the last eleven months (Information Week, 2009). Sales for computer...

Taiwan as a Destination for Kelly Logistics

highly aligned with the traditional Chinese values due to the political, events of the 1940s ion China which force many Chinese to...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Case Study on Boeing

In five pages Boeing since Alan Mulally was appointed President is evaluated in terms of currenct goal assessment, culture, SWOT a...

Software of Excellence International Case Study

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

PepsiCo

lifestyles are referred to as "smart spot" eligible products. These products "meet authoritative nutrition statements set by the N...

Starbucks Case Study

internally and externally within its environment is understood. To analyse the company, at the position it is in the case study, a...

Strategic Management Within Harley-Davidson

FUTURE OF THE MARKET The issue with which we will be dealing in the Harley-Davidson Company is the prediction by some industry an...

External Analysis; Johnson and Johnson

be effective new entrants. In pharmaceutical related industries there are high startup costs, research and development can be cost...

Wal-Mart SWOT Analysis

as mentioned earlier is one of those strengths. Wal-Marts brand is based on value for ones money, convenience and the number and v...

A Case Study of the Harley-Davidson Motor Company

signs of weakness go by unnoticed, according to Michael Millman of Salomon Smith Barney. He maintains that the firm holds a backl...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Zoots Dry Cleaning Company Case Study

organizational resources include the history, relationships, trust, and organizational culture that are attributes of groups of in...

Analysis of Tyco International

electronic components" (Business Summary, PG, 2001). Tyco Internationals mission statement and present strategy is as follows: "...

SWOT Analysis of Gateway

In five pages Gateway Computers is subjected to a SWOT analysis of the company's strategy, positioning, finances, and conditions o...

Peapod Inc. Evaluation

In five pages this online grocery company is evaluated in a consideration of its vision and mission statements, strategies, and va...

Present and Future of Boeing

In a paper consisting of eight pages Boeing's current position is assessed by way of a SWOT analysis of its strategic position bef...

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

eProcurement Implementation and Development Strategy

In twenty six pages this paper examines how an eprocurement development strategy is implemented with strategy, strategic choice, a...

Policies, SBUs and a SWOT Analysis of The Limited, Inc.

In fourteen pages a company overview of this retail chain includes its mission statement, vision, corporate planning, strategies, ...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Marriott International's Competitive Advantage and Strategy

In fourteen pages this paper discusses Marriott International's strategies to maintain its competitive advantage with PEST and SWO...