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Essays 271 - 300

Marketing and Partnership in Community Improvement - The Case of Birmingham

put into place it is necessary to understand the existing position as a baseline, this can be used to determine problem areas, as ...

Jack Welch’s Lessons in Leadership

Electric the most valuable brand on earth. This paper discusses his leadership style. Discussion For someone to have the success ...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Water Resource Problem

is the most important natural resource in the world. Nothing can exist without water. Yet, people do little to protect the water t...

KUDLER FINE FOODS -- STRATEGY

In this paper, the writer has been asked to develop a plan with recommendations to help Kudler Fine Foods solidify its customer ba...

Implementing Performance Management within an Organization

definition is given in Dransfield (2000), which states that performance management "is a process which is designed to improve orga...

Welch as CEO of GE

immediately went to work at GE Plastics in Pittsfield, Massachusetts. In 1981, Welch became CEO and chairman for General Electrics...

Two Great Leaders

the 33rd President of the United States on April 12, 1945, 82 days after Franklin D. Roosevelts fourth election as President. John...

Change at Nissan

change is likely to see resistance and the potential for failure increases. It is only when resistance to changes overcome that a ...

A Case Analysis of Fax International

begin deregulation of the telecommunications market. At the same time, the United States and Japan have negotiated an agreement k...

Case Analysis of Intersect Investment Services and Strategic Planning

company. To grow and to sustain the new growth, the company needs to add new customers, retain the existing customers and at the ...

Business Plan for Cannondale Bicycle Company

same products and the same market and just increasing sales of bikes and accessories to that market. This is a difficult strategy ...

Leadership Model Exemplified by Max DePree

DePree adopted a model of leadership that pictures the leader as both inspiring and serving (Budman, 2002). Such a framework for l...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Case Study of a Start Up Company

Helen and then Two Tune and Nuts would each own 17%, this add up to 100% but there were also other plans, such as issues shares to...

General Electric TF34, CF34, and Canadair CRJ Regional Jet Engine

In one page an outline that examines the Canadair Regional Jet's GE TF34 and its commercial CF34 engine in terms of its being quie...

UK Basketball Center Marketing

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...

Financing of Euro Disneyland

In seven pages Euro Disney funding is examined in terms of plan intricacy and includes a SWOT analysis, 2 strategic alternatives, ...

Marketing Plan Development Information for Dell

In six pages this paper examines what information is required to develop a Dell marketing plan and how a strategy can result from ...

Natural Disasters and Emergency Planning

In five pages natural disasters are examined within the context of business strategies and emergency planning measures. Five sour...

Hong Kong Education Reform Analysis

Rational self multiple dimensions Moral certainty Moral relativism Social cohesion and Social fragmentation Community ...

Linkage Between Strategic Plan and Business Plan

In five pages this paper discusses a fictitious company in a consideration of how an articulated strategy can be reinforced by the...

Zoots Dry Cleaning Company Case Study

organizational resources include the history, relationships, trust, and organizational culture that are attributes of groups of in...

The Strategies of Microsoft and Apple

This launch was successful and Apple started the grow, with Apple becoming the market leader and by the end of 1980 more than 100,...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

The International Position and Strategy of Unilever

way that the firm markets itself and deals with competition. * Assess marketing strategies of the firm. 1.2 Justification for the...

Strategies and Tools for Increasing Innovation in a Firm

with the knowledge of where it wants to be, the way it wants to compete and the way that the objectives will be reached. However, ...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...