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Essays 31 - 60

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Marketing Plan for Flavored Milk Manufacturer

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Global Data Security

type of electronic data and information is highly vulnerable to breaches. The Global Security Market and Trends This is a growi...

Government and The Economy

influence on the American economy, exceeding that of the federal government (Mandel and Dunham, 2006). Just a decade ago, the U.S....

Conflict Management, Negotiation, and Cultural Differences

and resolve conflict. Conflict is a normal event when people are involved in anything where they may be strong differences of op...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Tactics and Strategies of Global Automakers

In ten pages this paper compares and contrasts the U.S. and Japan automakers in a consideration of strategies and tactics in accor...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Terrorist Capabilities, Intelligence Gathering and Preventative Measures

cautious. While a seemingly easy and insignificant step towards stopping terrorism, it is not unimportant. In fact, it appears tha...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

Robert McNamara/An Ethical Analysis

film, McNamara discusses several of the primary lessons to be learned from wartime experience, which are covered in detail in his ...

Methodology of Machiavelli and Alexander The Great

This paper examines the similarities between Alexander The Great's military tactics and the political tactics described in Machiav...

Integration and Convergence in the Real Estate Markets

pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

Negotiating Conflict

manager, the five approaches all have a place in general conflict management. The five methods are: 1. Mediate the conflic...

American and Korean Business Negotiation

Business negotiations can be tricky at best, even if both parties are from the same culture. This paper examines the various stage...

The Contribution of Game Theory to Collective Bargaining and Negotiation in Contemporary British Industrial Relations

2000). When we look at the way the decision making process is followed in any firm or individual then it is likely that at some po...

Conflict & Negotiation

it the most. Then, they switch tactics and begin to discuss the problem more rationally. In this process, they discover that one s...

Conflict Resolution, Mediation and Negotiation

solution to a common problem" (Negotiation, 1998). (All three of these definitions come from the same website: the Conflict Resear...

Negotiating a Solution

Any holiday requests submitted after a specific cut-off date will be allocated strictly on a first-come first-served basis, with n...

Negotiating and Pre-Planning

a need for material focusing on the planning aspects of negotiation strategy. Over the course of the paper, a four-step strategic ...

Negotiation and Communication

a debate or argument, a useful negotiation involves the careful interplay of communication strategies, so as to facilitate the bes...