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Essays 211 - 240

Consieration of Eastman Kodak

the level at which direct costs account take up revenue. The current gross profit margin is 39.4% (Morning Star, 2003), this compa...

Business and Consumer Sales and Marketing Differences

businesses and consumers, however, despite a potentially similar approach when deciding the way the markets may be approached, it ...

Computer Recycling

"up to 25% recycled ABS plastic" (Recycled plastic helps build a better printer - and environment, 1995; p. 24). Though enc...

Laundry Detergent Marketing

but where it is used mostly. Many students or younger people may make use of parent to do the laundry, alternately, especially if ...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Best Buy Electronics Superstore SWOT Analysis

Strengths. One huge strength that Best Buy should be applauded for is its Customer Centricity, which was developed to help jump st...

2005 to 2009 Best Buy Pro Forma Statements

can be seen in Table 1, Best Buy also leads its industry in EPS growth, and it holds the number two position for PEG, ROE and divi...

Electronic and Physical Best Buy Stores

of the screen are separated, apparently according to what the retailer wants to promote. Both settings allow the shopper to...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

A Fictitious Company Ships to the UK

The shipping of goods from the Far East is the subject of this report. Its fictitious company is considering five ports in America...

Retailing and IT

In ten pages this paper examines the changes in retailing that have resulted from information technology with a consideration of '...

The Traditional Concept of Health Insurance

This 6 page paper discusses the important points a person needs to know when buying health insurance. The writer discusses such th...

Consumers in Latin America

In seven pages this paper examines Latin American consumer buying habits in a consideration of research models and consumer focuse...

Recent Background Check Laws in Relation to Urban Issues and Gun Control

This 10 page paper explores recent laws regarding background checks for those who want to buy guns. The writer discusses the chang...

Behavior of Consumers and Music's Impact

In eight pages this paper examines how retail environment and the choice of products are influenced by music and how this impacts ...

Argument That Happiness Cannot Be Purchased with Money

he made suggestions that half of all consumption is wasteful (Lebergott as cited in Stabile 685). Veblen had good company as Adam...

Buying on Credit is a Good Practice

In four pages this paper argues that credit buying is generally good if properly implemented with examples such as stability, safe...

Consumer Purchasing and Motivational Theories

In ten pages this essay features the hierarchy of needs developed by Abraham Maslow in an assessment of the statement 'Motivationa...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Money Exchange in The Sun Also Rises by Ernest Hemingway

In six pages the symbolism of monetary exchange and the signficance of lending, buying, and payment is discussed within the contex...

Comparative Analysis of Computer Industry Giants

In five pages Compaq, Dell, Gateway, IBM, and Hewlett Packard are compared and examined in terms of a five year forecasting of est...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...

Children and the Effects of Marketing

In eight pages this paper discusses how product marketing focuses upon children in a consideration of the connection between paren...

Psychology of Consumers and Three Case Scenarios

In fifteen pages three case scenarios of a JVC video recorder purchase, switching from Marlboro reds cigarettes to Lights, and buy...

Home Computer System Purchase

In five pages this paper considers hardware, software, speed, and size as each pertains to buying a home computer. Four sources a...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Furniture Purchasing Distinctions

In six pages the ways in which furniture is bought by consumers are examined in a consideration of determining factors such as soc...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Buying Center Concept Explained

In five pages this report considers the buying center concept in terms of definition and individual roles. Three sources are cite...