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Essays 61 - 90

Different Types of Sociological Research Approaches

those aspects (religion) and rather than offering alternatives, asks the subject to place religion on a sliding scale of importanc...

Review of 'Perceived purposes of sport among recreational participants: The role of competitive dispositions' Article

Previous research has determined that involvement in organized sports caused the development of both negative and positive percept...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Information Needed by HCHE

The first consideration is who the companys customers are or should be. Markets are segmented and the company do not know who thei...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

The Role of Goal Setting in Sports

performance (Duda, 1993). Therefore, our first argument needs to be that goals setting is important, but not only in its e...

Competitive Advantage of Human Resources

This paper consists of twelve pages and examines human research planning in terms of its importance in achieving market competitiv...

Business Application of Sun tzu's Art of War

In seven pages this research paper discusses how today's highly competitive business market can benefit from the principles contai...

Research Proposal; The Motivations behind Morrison’s Takeover of Safeway

the large supermarket chains in the UK differentiation alone is not enough, there also needs to be the ability to benefit from eco...

BMW; A Research Proposal

the different strategies that BMW has adopted the question remains, why have they been unable to break their market constraints an...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

Competitive Strategies and Forces

The first force is the threat of a new entrant into the market. There are few barriers so this is a real possibility, indeed, the ...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

Can Knowledge Give a Company a Competitive Edge?

gained from experience as well as the collection of information, the experience may be the companies own experience, or that of ot...

Universal Health Care Policy

such as Massachusetts and California, the pros and cons of universal health care and others. Some of the articles reviewed are lis...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

SCRUBBING BUBBLES - A COMPETITIVE ANALYSIS

and entry barriers, both are pretty loose. Almost anyone can put together a bunch of ingredients to make a cleanser (they used to ...

The Use of Customer Relationship Management in High End Fashion

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

Collecting and Using Marketing Data; The Case of Tesco

years is so valuable that Tesco has bought out the IT compnay that used electronic data transfer to collect and analysis the data....

Daewoo's Marketing in the United Kingdom

unified promotional strategy". the American Associations of Adverting Agencies where it is stated the integrated marketing communi...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Baldrige Award Assessment

In five pages an examination of the Baldrige Award and its encouragement of competitive knowledge and learning is presented....

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...