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Essays 301 - 330

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

SWOT Analysis - Amazon and Royal Caribbean

for weaknesses, however, the company has recently seen its debt grow by disturbing percentages, and its overall credit rating has ...

The Use of PM Tools to Improve Project Management

had not, this served as a useful introduction, and can be seen as a necessary stage as it allows introduction. The meeting was als...

LEGITIMACY THEORY AND SOCIAL CONTRACTS: AN ANALYSIS

section, well discuss ExxonMobil and how it behaved when its tanker Valdez ran aground on Prince Island Sound in Alaska. The compa...

Violence and Pride: Ellison and Morrison

a sense of innocence. "I had begun to worry about my speech again. How would it go? Would they recognize my ability? What would th...

Environmental Risk Management In the Construction Industry and the Role of the Project Manager

in 2005. Prior to this only 10% of electrical waste was recycled, this legislation makes manufacturers responsible of goods throug...

Self Sufficiency Among Ex-Slaves

off the coast of South Carolina served as the location of the Port Royal Experiment. Although it was not planned to occur as it d...

Wal-Mart Management Effectiveness

the managers of each outlet may not be available, we do know that Wal-Mart has more employee-initiated class-action lawsuits again...

The Financing of Opera in London in the 1730’s

leading up to it. Heideggers Italian opera company had failed in 1717 due to its inability to control costs and the failur...

Knowledge and Success Factors in Project Management

and measurement. This is an initiating point and is errors are made here subsequent processes will have the potential of compoundi...

The Queen, a Critical Analysis

II, is one of the finest movies extant. This paper evaluates it in terms of its casting, acting and cinematography. Discussion C...

Project Management and the Subject of Risk

identified, evaluated and controlled." (Shildon Town Council, 2008). However the way that this is achieved in the context of proje...

A Case Study in Social Responsibility and Environmentalism

with donations and membership falling, the organisation needed to gain publicity. The claim made against Shell was that they had ...

Influences on Management Functions in McDonalds

corporate level, but also a store level, when planning the staffing rotas. Internal influences may come from individual employees ...

The Takeover Battle Between RBS and Barclays to Acquire ABN Amro

and mergers in the past. The offer made by Barclays was worth ?45 billion (US $91 billion) at the time (Investment Dealers Digest,...

Knowledge Management at Molnlycke Health Care

can be used by the company and its employees. Molnlycke Health Care, established in 1998 as the result of a merger between the c...

Mortgage Market Research

"that a decline in housing wealth dampens consumer spending at least twice as much as a same-sized loss in the stock market" (Coy ...

Benefits of Performance Appraisal, Diversity Management and Employee Participation in a Troubled Firm

for customized development planning" (Morical, 1999; 43). In applying to his to a practical scenario we can see how it can as true...

Global Communications Benchmarking

This 3 page paper is based on a case study. Looking at issues faced in a case study on the fictitious company Global Communication...

Project Managers

perspective to others on the project team as well. One of the first considerations in any decision-making process should be, "How...

Knowledge Management

Management In the past it may be argued that knowledge management was a potential source of competitive advantage, but i...

To What Extent Can Decisions About Operations Really Be Strategic From The Firm's Point Of View?

For example, operations management may be able to help determine the right location for a factory, by looking at the available sit...

Risk Management Questions

the frequency of unexpected accidents or incidences, such as type blowouts and incidences of air range in passengers. Knowing the ...

The Relationship Between Risk Management And Project Management

has been different levels of risk. For example, the was the introduction of the use of French Oak barrels to age the wine in stari...

Runway Clashes

flight 1736 collision on the runway at Tenerifes Los Rodeo Airport in the Canary Islands. The Flight KL4805/Pan Am 1736 d...

Aspro Problems and Communications

difficulty is a leading factor in the development of the problems at Aspro, but there are other negative factors at work as well. ...