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Essays 241 - 270

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

Current Market and Advertising on the Internet

consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...

Greek Mythology and the Product Name Apollo

with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...

Troponin and Changes in Muscular Fitness During Deep Space Flight.

This 7 page paper discusses the involvement of troponin with regard to the effects of zero gravity on muscle mass. There has been ...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Costs of Advertising and the Nielsen Ratings

In two pages this paper discusses advertising sponsor costs and the impact of Nielsen ratings. There is no bibliography included....

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

Online Coverage Of A News Story: Comparison

to exhume personal details of the episode that bear no benefit to the reading audience other than to give them an inside glance to...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

The Influences of Advertising on the Behavior and Values of Children; A Research Proposal

advertising is not have any significant impact on children and the way they perceive brand, as such it does not have any impact o...

BUSINESS, SOCIETY AND GOVERNMENT AS A SINGLE SYSTEM

in and around Coyote Valley were mixed about the new campus (nicknamed "Cisco City"). The San Jose Chamber of Commerce, an organiz...

Serial Killers Versus Mass Murderers

outcast or recently being fired from a job can trigger an individuals compulsion to enact revenge against those who may or may not...

Gender Stereotyping in Advertising

markets effectively" and, also, advertisers may have limited their opportunities for increasing the effectiveness of their ads by ...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Advertisement Designing

repeat sales. We will first look at an outline which could be presented on a story board and then analysis why this...

Government Prohibition of Tobacco Advertising and its Youth Impact

al determined, for example, that prior smoking behavior of a family ended up being the most important psychosocial predictor of fu...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Adults and the Controversy Surrounding Video Games

This paper argues that both adults and children can be negatively impacted by violent video games. The medial plays a dual role i...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

Psychological Advertising: Offensive Content and the Impact on Self-Esteem

self to ideal image in ads F. Offensive stereotyped images of gender in foreign publications G. Differences in male and female re...

NIKE AND IMPACT ON SPORTS ADVERTISING AND APPAREL

is on the board of directors) founded NIKE in the early 1980s with Bill Bowerman, when they started selling a different kind of ru...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

Reviewing Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business By Jay Levinson

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

Advertising Campaigns and Pretesting

informed and open dialogue throughout the process of pre-testing then it is possible to present it in a more valuable and producti...

Advertising Industry Changes

the role of the agency has been immeasurably altered. And while advertising agencies have had to change, part of the reason is tha...

Smoking and Cigarette Facts

In five pages this paper discusses cigarettes and the effects of smoking in a consideration of prevention, effective advertising, ...

The BART System: Defects And Problem-Solving

an economic and political undoing of enormous proportions. BART was faced with much the same predicament in 2005, grappling with ...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...