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Essays 811 - 840

Great Eastern Case Study

be in the region of 3.5 to 4, meaning that for each $1 of physical assets owned by the company the share price may be in the regio...

Avril Hotel Pricing Strategy Case Study

(this means the percentage change in the number bought if these are from historical figures), which is then divided by the bottom ...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Issues Concerning Price Elasticity

and supply side economics. The way in which supply and demand meet can be seen as the determinants of price and the equilibrium th...

Microsoft Financial Performance

However, revenues do not necessarily lead to profits. Unless a firm is making profits it is unlikely to survive in the long term. ...

Elasticity of Demand

This 8 page paper looks at the influences on elasticity of demand. The concepts and practical use of price elasticity of demand, i...

CARTELS AS EFFECTIVE MARKET STRUCTURES

This 4-page paper suggests that cartels, far from being economic boogeys, are actually efficient when it comes to market pricing a...

COCA-COLA AND THE MARKET

in 200 nations (Murray, 2008). Ironically enough, the company doesnt do its own bottling, though it does own 35% of Coca-Cola Ente...

OIL AND THE INTERNATIONAL BUSINESS CONNECTION

Before we take on an explanation of oil and petroleum on a global scale, we first need to understand how the "liquid gold," as...

Supply and Demand for Coca-Cola Products

demand, this may be with less bought, or in the case of a product where there are numerous competitors and substitutes a shift to ...

URBAN OUTFITTERS - PRICING, SALES AND CULTURE ANALYSIS

to customers that Alexandra Biesada (2008) dubs as "metropolitan hipsters." In other words, younger people, typically unmarried, h...

GAAP Pension Accounting

Turner (2005) states that a current proposal for reform "is that pension accounting should be based on market-value accounting (ma...

THE ECONOMICS OF ENERGY: FLUCTUATING GAS PRICES

increases in crude oil, rather than the law of supply and demand (Andrews, 2007). Economists point out that gasoline deman...

CONSUMER PRICE INDEX AND PERSONAL IMPACT

those things that people need, but its not something that is a constant "must buy" scenario. But theres been an increase in the ap...

Launching a New Product

the face of competition, if it is a niche market product it may be difficult to reach those who will be interested in marketing an...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

Zauner Ornaments Costing Case Study

in terms of over heads that are not reflected in whatever proportional system is used. No approach will ever be 100% accur...

Devaluation and Inflation in Zimbabwe

A) While the government may try and outlaw inflation there are market pressures in any economy. Hoping down inflation and refusing...

Baumol's Sales Revenue Maximization Model

a separation of management control and ownership, giving management an agency relationship which incorporates some level of freedo...

Will High Oil Prices Lead to Recession?

of a U.S. recession in 2008; this was up from his predication of a 33% chance the previous month and the reason for the pessimism ...

The Use of Leading Indicators to Project Demand in the Housing Market

in 2008 of 1.2%, the recovery is expected to continue into 2009 when the GDP is expected to grow by 1.7% (Office of Economic Analy...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

The Weight Watchers IPO

price is increased and were quickly trading above the $32 level (The IPO Reporter, 2002). Therefore, there was a general and we co...

Dialysis Profitability

procedure in which an individuals blood flows into a hemodialysis machine where it is filtered and "cleaned" of impurities and tox...

The Ethics of Pricing and Access to Health Care: A Social Justice Issue

problem of expansive pharmaceutical pricing and the social impacts for the nations poor. The Scope of the Problem One of the m...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...

International Expansion

models may be divergent, but they have several characteristics in common. For example, each has a method of progression with the a...