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Essays 91 - 120

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Article Reviews and Questions on Marketing

when the product is sound and meets customers needs. Part of the reason that traditionally burger-centered chains now offer salad...

Product Life Cycle Analysis of Starbucks Coffee

competing in fast-changing, unpredictable markets by scheduling change at predictable time intervals" (Eisenhardt & Brown, 1998, p...

Kingsford Charcoal

all the Ps of the marketing mix. If the product is of poor quality or does not perform to promised levels, then all the other Ps ...

Taking the Kindle DX to College

to ensure that it has the financial and human resources to support the product while not attaching the entire future of the busine...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

TUCKER AUTOMOBILE AND A MARKETING CONUNDRUM

survived? Was it a product worth marketing? What was the marketing plan? Why did it fail? Though the SECs investigation ev...

PRICING, MYSTERY AND THE MARKETING MIX

things over which they really have little knowledge or effect. From the basics of marketing and from readings, we know a f...

4 Ps IN A GLOBAL CONTEXT

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

A DISCUSSION ABOUT THE EXTENDED MARKETING MIX

who has studied and passed Marketing 101 in college is aware of the 4Ps of marketing - product, price, promotion and placement/dis...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

Analysis of Starbucks

high level of advertising though different media. Television advertisements are supported with billboards, printed media as well a...

MARKETING MIX AND COMPETITIVE ADVANTAGE

them around - after all, horses did fairly well in that category. But Henry Ford managed to convince the population (through promo...

4Ps Marketing Mix at Nike

has its own stores in some regions, they can control their distribution costs, which gives the company more power in pricing their...

Mountain Bikes and the Rebirth of Schwinn

In seven pages this paper chronicles the fall and subsequent rebirth of Schwinn thanks to mountain bikes in a consideration of its...

Pavlovian Conditioning and the Marketing Mix

In six pages this report considers the connection between the marketing mix and classical or Pavlovian conditioning. Eight source...

Case Study of UK Retailer Marks and Spencer

In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent proble...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

Globalization and Australia

implement them, however. In late July 1999 senior officials of the member economies of the Asia-Pacific Economic Cooperation (AP...

4Ps Marketing Mix

asserted that the elements of the marketing mix were interdependent and each is equally important in the marketing plan (Borden, 1...

Student Case Study Assessment of Vanguard Funds

study are questions in respect to how marketing can be done, the benefits of frugality, and the power of differentiation. Another ...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Not for Profit Organization Marketing

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

Redwood Coast Fitness and Wellness Spa Marketing Plan

goals of the marketing program; an action plan that features a marketing mix and appropriate activities; a discussion about budget...

Hartmann Luggage Case Study

been growing over the past several years. The local population contributed an abundant supply of skilled and semi-skilled labor t...