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Essays 241 - 270

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Activity Based Costing Calculations and Uses

In twelve pages this research paper explores activity based costing and includes an ABC calculation formula, examples of how it is...

Shifting Media Formats Comparing News on the Web by Comparing Five Web Sites

these sites are similar. For the purposes of this paper five such sites were visited with the intent of comparing and contrasting...

Prospective Payment System and Diagnosis Related Groups

In five pages the increasing costs of U.S. medical care is the focus of this paper that discusses diagnosis related groups and a p...

American Male Adults and Consumer Behavior

are cases in which a point mass summary might not be appropriate. For this reason this example essay paper takes a look at how a ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Expatriate Management and Colgate Palmolive

Harvard Case 394-184 is the focus of this paper consisting of five pages that considers Colgate Palmolive's international service ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

The Influence of Marketing on Consumer Behavior

Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists ...

Best Deal Electronics and Speeding Up Customer Service

all but the busiest times. This is the report of a series of surveys and observation times. Both customers and employees w...

United Kingdom's Age Discrimination and Overcoming It

of the sexes. In the United Kingdom the state pension was available at two different ages, sixty for women and sixty five for men....

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Overview of NMAS and its HIV/AIDS Intervention Program

housing, case management, nutritional guidance and vocational rehabilitation, as well as the development of new approaches to prev...

Assessing Suitable Leadership Styles

The paper is a PowerPoint presentation made up of ten slides. The presentation examines different types of leadership styles in or...

Service Quality and Process Improvements: A Teaching Case Study

conjunction with the context information provided in the case to draft a solution. In doing so, they often take the part of a "cha...

Individualized Education Plan Sample

Her mother asked for an assessment for these reasons: reading comprehension problems, speech and language problems, written langua...

Operational Changes within a Logistics Company

a logistics firm offering a range of heavy transports and logistics services. Based in Bahrain the firm specialised in project log...

Presentation for Customer Service Improvements

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

Health Care Industry Differentiation Strategies

high-competition field is positioning. By utilizing positioning appropriately, in conjunction with competitor and demographic rese...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Identifying Gaps in Service Quality

The writer presents an analysis of a hotel undertaken using the integrated services gap model. The hotel has a low return rate. Th...

Assessing service levels at DHL and UPS

say marketing and do try other companies. Therefore, in order to assess DHL and UPS customer services for the online operations it...

Johnson and Johnson Culture and Change

where employees are important stakeholders as seen with the "Live for Life" employee health program initiated in 1976, which was ...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

TQM in the Hospital Setting

hospital setting but wrote, "The lack of empirical research fails to provide support to claims that TQM reconciles trade-offs betw...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Strategic Plan for Dell

computer users - and therefore buyers - insist that they will not purchase another Dell computer unless and until Dell provides so...

Evidence Based Practice & Outpatient Mental Health

on EBP is a fad, however, the authors point out that many institutions have invested time and financial resources into the use of ...

Reading Whybrow: America's Illness

Adam Smith and his ideas of economics. Smiths theory of economics "is firmly grounded in the biology of human behavior" (Whybrow)....

Balanced Scorecard Objectives

numbers and then as a percentage on yearly basis. The measure in the first year for reference only, in the second year the numbe...