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Essays 361 - 390

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Financial Institutions and Their Financial Problems

is an important addition to the bottom line in any accounting training. By investigating the financial details in corporate accoun...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Using Personal Financial Statements in Financial Decision Making

the job is viable. The higher the cost of moving the less likely it will be viable, However, there may also be other consideratio...

Boeing Company's Financial Analysis

In six pages Boeing is examined in a financial analysis that considers corporate balance sheets, financial ratios, WACC, and CAPM....

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Accounting Standards; Will Enron Happen Again?

the GEC directors took control of the company, and therefore the accounts this ?10 million profit turned into a $4.5 million loss ...

Ethics, Corporate Governance and Financial Management

processes. There are many influences on the way the process takes place, all of which will have an impact on the financial managem...

The Financial Performance of Popular Inc. 2006 to 2010

1893 and is the leading banking institution in Puerto Rico with a wide network of 193 braches as well as 637 automatic teller mach...

Financial Projections for the Airbus A3XX Project

price of the A3XX was 12% more than the cost of a 747, but the 35% greater capacity meant that there was an increased level of eff...

Financial Analysis of the Chipotle Mexican Grill

will help to show trends and improvements. There has been a general upward trend in the levels of sales, this has increased rapidl...

Financial Comparison of Coca-Cola and PepsiCo

(b) 10,406 11,374 18,038 20,351 Gross profit (c) (a-b) 18,451 20,570 21,436 22,900 Gross profit margin (%) (c/a x 100) 63.94% 64.3...

Starting a New Business in a Foreign Country

2,400 3,600 5,400 8,100 10,125 15,188 22,781 34,172 Utilities 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 Marketing 5,000 5,00...

Financial Management Tools; Medium and Large Companies

to give the company a profile that will determine the cost of capital and the way it is received by the markets the important of m...

Procurement Risk in a Defence Project

bring benefits that outweigh costs (ANAO, 2006). The commercial important is also shown when it is stated by the Defence Procurem...

Financial Education in Australian Schools

ands that money can be saved (MCEETYA, 2008). By year 5 the students are starting to look at their right and responsibility in co...

Performance Accounting

in future planning and controlling costs, and it may be useful in evaluating performance. It certainly directly relates to the or...

Shands Healthcare Long Term Strategy Establishment

provide Shands with an advantage over its direct competitors. * The pod plan has the potential of significantly increasing capacit...