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Essays 601 - 630

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

The Environmental and Genetic Determinants of Adult Development

This is a paper that contains two pages and considers the influence of culture and genetics in the human developmental process and...

Social Perspectives on Sexuality and Sex

In one page this paper discusses sex and sexuality from a social perspective and considers how the perceptions of each are influen...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Soccer, Culture and Identity

was that team members would be consistent, playing for an entire season, which would engender the building of self esteem, with th...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

Tannen on Discourse

Lakoff looks at Luntz Republican discourse and describes Luntz as the "premier conservative linguist who helps the Republicans fra...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Societal Causes of Divorce.

caught in the middle, though the authors point out that there are many tensions in Western marriages as well (Kung, Hung and Chan)...

Afghanistan and Iraq: Military and Culture

different culture and a different military entity. An important element to note in the nature or culture of the Afghanista...

Religion and the Role of Women in the Middle East

gender equality is seen throughout the world and not limited to the Middle East (Kandiyoti, 1991). To assess the link between wo...

A New FDI Case Study

the US. However holiday patterns where changing, and while a decade ago the focus was on the US and Europe, this market was now ma...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Peruvian Americans, Culture and Society

an equilibrium and patients may have difficulty discussing depression openly (OMH, 2005). Another Hispanic health belief is that...

African American Hip Hop and its Influence

music, or existed in the industry of music, but has actually proven that it is the driving force for a great deal of mainstream cu...

Social Change and Rock Music

- and record labels - can break with tradition to experiment with a variety of types of expressions meant to reflect the culture (...

Youth Influence on American Society

war. At the end of the war, the social problems which had been suppressed during that time, became a part of the new focus of the...

Japanese Anime

aspect, leading to a genre with may sub genres all of which are able to reflect some aspect of Japanese culture and as such the cu...

Historical Changes and British Racial Discourses

races interact in that culture. These races include blacks, Asiatics, Hispanics, and Arabics to name just a few. British...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Modern Dance 'Mother' Martha Graham

Greek legends and even Biblical themes. Her style was unique to say the least. Graham used her body in a...

A Greece Overview

During the second millennium B.C.E., these folks invaded the Peninsula (now Greece) and the Aegean islands, effectively displacing...

Western Civilization and its Greek Influence

the sciences we note that many civilizations prior to the Greeks had their own form of science but most of that science was based ...

Juvenile Gangs and Sociocultural Forces

understand that theirs is a life of devastating poverty and extreme hardship, a life which bears little resemblance to that most o...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...