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Essays 91 - 120

Marketing the Frigidaire Front-Loading Washing Machine

at the time and promised to be of even greater importance in the future. Frigidaire needed to be positioned to take advantage of ...

The Impact of Mass Customization on Supply Chain Management

for managing the customized goods will need to be more responsive. Mass customization sees a firm personalising a core product, ...

The Hewlett-Packard Acquisition of Compaq

put together provide a full range of consulting and product support, including the commercial server market. In addition to this t...

TECHNOLOGY AND THE INFLUENCE ON MASS MEDIA

that mass media, by its very nature, is media that involves the masses. Mass communication theory, at its very core, involves the ...

Chinese Tourism's Growing Global Trends

United States. Essentially, any area in the world is now a potential destination for the Chinese tourist. Chen (2003) re...

Tourism's Political Aspects

and parcel of continuing education. In grade school, students learn about history and geography, but it is only when they grow up ...

International Communications and Tourism's Power

In fifteen pages this paper discusses the role tourism plays in the development of international communications. Fourteen sources...

Marketing and Communication in the Future

In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

Death in Venice by Thomas Mann

In nine pages this paper analyzes Death in Venice by Thomas Mann from a mass market perspective. There are 6 sources cited in the...

Satisfaction Guaranteed The Making of the American Mass Market by Susan Strasser

a constant state of change. Because of this perpetual fluctuation, mass marketing focus must remain ever pliable. Strasser...

An Examination of Nozick and Rawls Theories

In this paper of five pages the free market entitlement theory of Nozick's is compared and contrasted with John Rawls' notion that...

Role and Benefits of Key Person Insurance

GDP originating in services, concentrated into a single area it become apparent that there is a heavy reliance on intellectual cap...

Nike's Use of Mass Customization

(Evans, 2001). However the model was not new, and had helped companies such as Timbuk2 increase sales on average 51% per annum eve...

Target Marketing and X Corporation

the benefits of using marketing in order to help the market realize its core benefits from a product. In discussing various market...

X Corporation Market Entry

late entry is the best possible scenario for the company. Benefits of Later Market Entry Among many businessmen and women...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

Automotive Robotics Venture

Sales 100.00% 7,139,826 100.00% 6,610,950 Cost of goods sold 62.00% 4,426,692 64.00% 4,231,008 ---------------- ---------------...

The Benefits and Dangers of Using Personalities to Promote a Brand

(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...

Media Bias: Impact

Research Center, 2004). Nearly as many Americans agree how media outlets are "biased in favor of one of the two parties as say th...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Consumerism Perspectives of Thomas Frank and Susan Strasser

the development and marketing of a product--Procter and Gambles Crisco, a solid vegetable shortening that went on the market in 19...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Germany of the Late Nineteenth Century

In eight pages the political mass market that emerged in the Germany of the late 19th century is among the topics discussed in thi...

Advantages and Disadvantages Associated with Market Segmentation

at the target markets, decide which target markets are best suited to their products and design and market with increased understa...

iTunes

This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the b...