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Essays 61 - 90

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Analysis : Advertising For iPhone

brand itself has always connoted "nonconformity, liberty and creativity." This is a subculture that has a certain mindset, traditi...

The Strategic Approach of the Shakkti Project

customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the develop...

Four Business Strategies

major competitors, such as Seimens, Ericson, General Electric, Motorola and GEC where they work together on development of product...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

iTunes Marketing

and would not consider using any other site other than iTunes due to the high level of brand loyalty. Sarah is in...

iTunes

This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the b...

Strategic and Environmental Analysis of the iPhone

Apple in the marketing of the iPhone, such as signing an exclusive contract with O2 in the UK, so that the firm would be the exclu...

Operational Assessment of Apple Inc.

more proactive (Barnes, 2007, p25; Hollins and Shinkins, 2006, p17). The way operations develop may be seen as moving increasingly...

Apple and Their Ethical Position

be a good corporate citizen. However, these events do not indicate what the ethical responsibility of Apple is or should be. ...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

Google's Android OS - A Value-Driven Assessment

emergence into the smart phone market was much like a tsunami. The internet giant erupted onto the field blowing competitors like ...

The iPhone 4 - An Overview

the average persons everyday life marks the dominant cultural feature of the 21st century thus far. More than anything else, the e...

Corporate Social Responsiblity

Corporate social responsibility involves corporations monitoring themselves and their impact on people and the environment. This r...

The Organization as a Machine

The organization as a machine is one of the more common metaphors for organizations emerging in the early years of studying manage...

The Strategic Position of Apple with in the Electronics Industry

The writer examines the influences that are present on Apple and their consumer electronics and the way that Apple competes. The p...

Harvard Case 9 702 469 on 2002 Apple Computer, Inc.

Industry analysts warned that the buying spree of 1998 and 1999 would leave sales flat or declining in 2000 and beyond. They...

Apple Computer Supply Chain Issues

one or more software packages for purchasers. Apple offers online sales, but most of Apples products are sold through retailers. ...

BCG Analysis of Apple Inc.

growth. With this background a useful way of examining the company to understand its current position is with the use of a Boston...

SONY, APPLE AND FASB POSITIONS

business) resulted in an inventory write-down of close to $19.7 billion yen, dedicated to restructuring charges (Sony, 2008). What...

Variable Costs 2006 - 2008

raise cash, but there were increases in the level of debt, with a net inflow as a result of debt, with net inflow here of $3,196.2...

The Computer Giant Apple

John Scully, who was CEO of Apple at the time, made a devastating mistake (Dohrman, 1997). In 1985, Scully confronted Bill Gates, ...

Overview of Apple's Steve Jobs

not stay with the company. John Scully, president of Apple Corporation fired Jobs in 1985 (Krantz 5). As Apple Corporation flou...

Apple Computer Financial Conditions in Early 2001

In six pages Apple's finances as of early in 2001 are examined. Four sources are cited in the bibliography....

Comparative Analysis of Apple and Windows Operating Systems

of the transformation from Mac popularity to Windows loyal followers. The main appeal of Microsofts OS is its similarity to...

Business Position of Apple Corporation

the environment. There are two main markets, the i-pods and the computers. 2. The Economy The economy is important as this w...

Student Supplied Case Study Answering 4 Questions on the Toy Industry

have their entire line of product on shelves in one place (Brown, 2004). Besides the potential damage to existing toys, such an ...