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Essays 271 - 300

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Clearsky Strategy Alternatives

a price which is greater than the cost level of providing that differentiation (Grant, 2004). In trying to undertake a cost adva...

Recommendation for Clearsky

that is a major competitor is a very strong position in order to potentially gian the first mover advantage, which would undermine...

Leadership at British Airways; Problems and Recommendations

organization, impacting in the strategies that are adopted, determining goals and creating or influencing culture (Mintzberg et al...

Operations Management; Singapore Airlines Cabin Crew

provide this source of differentiation. The theory of job design has been in place for many years, according to this concept emplo...

Proposal for a New Low-Cost Airline in Oman

Hours per route 13 Figure 2; Cost of fuel per journey 14 Figure 3; Cost of fuel per hour 14 Figure 4 Total flying hours for the fi...

Businesses Facing Challenges

?50 billion (US $98.5 billion) was made by a consortium which was led by The Royal Bank of Scotland (Investment Dealers Digest, 20...

Plan for a New Pegasus Airline

amount of funding gives the new airline a greater potential for success. To assure success, the new airline must be well-capitaliz...

Overview of 'World Class Service' and SIA

system that are people focused, these support and develop the culture as well as acting as an information flow and helping to main...

Strategic Analysis of Delta Airlines

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

1966 and 3 Important Events

the two powers for years to come (Elbaum, 2004). In April, Peng Zhen was purged and in the months coming, Mao and the PLA took s...

Proposal and Literature Review on UK Marketing of Low Cost Airlines

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

Fraudulent Accounting Procedures at WorldCom and Enron

as CEO and Chairman on February 4, 2002; Jeffrey K. Skilling, former CEO and Director; Andrew S. Fastow, former chief financial of...

Sutton v. United Airlines and ADA

the positions who were deemed to be more "normal." It also assured that those Americans with a disease which was thought to be too...

Strategies for Addressing Airline Customer Concerns

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Ryanair

In trying to undertake a cost advantage the company may seek to be the cost leader in either the industry, or just the relevant se...

JetBlue Case Study

months after the company started operations that the events of 9/11 took place which resulted in a major decrease of demand in the...

Customer Service Scripts

form of exchanging revenue for the firms product or service, but it is the internal customers that keep the external ones returnin...

The ADA, Two Supreme Court Cases

This research paper pertains to 2 Supreme Court cases involved the provisions of the the Americans with Disabilities Act (ADA) of ...

Customer Relationship Management in the Public Sector

and the way that needs are met. However, there are some significant differences with the commercial environment. Firstly, this is ...

3 Major Airlines and Management

rate of 9.1 percent for the fiscal year ended June, 1997, for total revenues of $13,590,000. Until the fall of 1996, Deltas stock...

Ritz Carlton Hotels and Customer Service

high standards even in minimum service because of its receipt of the Baldrige award. The Baldrige award is directly linked ...

Providing Service in the Hospitality Industry - A Case Study of a Gordon Ramsay Restaurant

opened by the now well known TV personality and chef, before he become well known. Before opening this restaurant Gordon train...

Competition Landscape for AT&T Wireless

while yet keeping the number of competitors at a manageable level. As a much smaller country (and one other than the US), J...

Private Delivery Service Carriers' and Competition for the United States Postal Service

In a paper consisting of eleven pages this paper discusses the competition the United States Postal Service receives from United P...

Problems of Compliance at a FictitiousUK Financial Institution

fallen, with the result being staff turnover that has increased 25 percent during the past year. Unfortunately, what this f...

Darden Restaurants

diversity and reward incentives as well. Darden -- A Background Based in Orland, Fla., Darden operates 1,300 restaurants t...

A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)

keep customers can be the difference between success and failure. One firm that has already instigated a loyalty scheme is ...