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Essays 121 - 150

Hotel Industry and the Value of Efficient Customer Service

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

Hospitality Industry and HRM

management practices at this hotel chain. Lacking any kind of experience left executives, including the human resource director, w...

Setting up a Hotel - The Business Plan

Florida area. Immokalee is attractive due to the close proximity to the Seminole casino, with no other hotels serving this area. T...

Will the Adoption of EFQM Benefit a Hotel Chain?

is small chain of hotels in the South of England. With hotels having between 40 and 120 rooms they have the ability to provide a g...

Choosing Between Two Contracts

This paper is based on a fictitious case study supplied by the student looking at the financial impact as well as other benefits o...

Improving a Hotels Operations

customer. This is a tool that helps assess the differences between the expectations and perceptions of the customers, and the actu...

Analysis of Conference Hotel

This paper reports a specific case of a hotel that wants to increase their Thursday night corporate guests. Research revealed the ...

Book of Esther

no historical value to the Book of Esther and that it is a "work of the imagination, written for the purpose of popularizing the f...

Recruiting and Reward Strategies to Attract Good Candidates

an interdependence with many other areas of human resource strategies, including the way employees are treated and motivated and t...

Hotels - Added Value

industry must analyze and assess why they are fragmented before companies in that industry can add value. This assessment should l...

Management in a New Hotel

such as a spa may also be needed. The hotel needs to have the facilities to attract the customers and revenue maximization will no...

BOMBAY EXCELSIOR AND LEISURE CENTER PROPOSAL

are the folks who tend to spend the most money at the hotel (the expense account is taking care of it, which is why)....

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Choices of Consumers and Branding

customer loyalty has lead to several phenomena. The brands, in terms of quality, will usually deliver what they promise, if this w...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Tourist Attractions and Branding

are different, but there is also company branding. Whilst each attraction is marketed separately there is a brand logo for the gro...

Analysis of 'She Dwelt Among the Untrodden Ways' by William Wordsworth

This paper presents an analysis of the poet's feelings for a young woman as expressed in William Wordsworth's 'She Dwelt Among the...

Abercrombie & Fitch - An Analysis

store, Abercrombie Co. in Manhattan in 1892 (Abercrombie & Fitch, 2006). Abercrombie was an avid outdoorsman, which was his inspir...

Rape Victims Should Be Named

rarity today. Carl Bernstein asks: "Is there any escape from the lurid and the loopy of tabloid TV?" He goes on to discuss the fa...

Bertrand Russell: "On Denoting"

a denoting phrase: it "may be denoting and yet not denote anything, e.g., the present King of France" (Russell, 1905). Here, the p...

Naming Conventions in "Beloved"

harrowing existence would lead a mother to that sort of desperate act. But still, no matter why she did it, and even if death is b...

The Largest Submarine Sandwich Company

Subway, the leading subway sandwich restaurant, opened its first store in August 1965 under a different name. The name was changed...

Old Testament Books of Jonah, Amos, and Hosea

In six pages this paper examines these Old Testament prophet books in terms of their names' meaning and also contrasts and compare...

Court Cases Faced by Philip Morris Tobacco Company

the tobacco companies negotiated a settlement with 46 states that had filed suits against them (Noonan, 2000). The amount was for ...

Company Names and Corporate Law of the United Kingdom

for Software Services Ltd to change their name there would need to be the use of the word limited at the end of the company name, ...

Color of Words and the Stroop Effect

suggests the interference occurs due to the fact that naming colors entails additional attention when compared to that of merely r...

Comparing Nike to Manchester United

what the actual value of the company is and deduct the physical asset. This can then be considered in terms of the actual amount, ...

The Military Policies Regarding the Use of Body Adornment

2002). If an Air Force member is found wearing an unauthorized or prohibited tattoo or brand, that member will have the tattoo or ...

Brand Marketing Techniques

universal, global one. Long before the globalization trend that has now become so familiar was ever conceived, it was Cokes polic...

WTO and Chiquita Brands

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...