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Essays 31 - 60

MacIntosh Branding

strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

Factors in International Finance and Trade Development

to wonder if the currency regime would be a tripolar one (Tavlas, 1998). Despite these glitches however, one currency has tended t...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

IRA Actions in Great Britain and Terrorism

are made define an abstract concept, there will always be some groups who are able to find exceptions to the definition because of...

Measuring Brand Equity

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

Hotel Case Study

the hotel. However, it may be argues that the positioning may not be the best positioning for the hotel. Looking at the...

Tourism Service Questions

QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...

Marketing Strategies and Hotels' Operations

In five pages this paper examines hotel chains' approaches to operations and various marketing strategies in a consdieration of th...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Risks Faced by the Hospitality Industry in Venezuela

Venezuelan situation is that the risk is already known and it is not a matter of assessing changes in policy, but how existing pol...

Identifying Gaps in Service Quality

The writer presents an analysis of a hotel undertaken using the integrated services gap model. The hotel has a low return rate. Th...

Information Management and Hotels

their study was that: "... a best practices study is important at this time is the industrys consolidation. The industrys intense ...

Business Decision Making and Account Uses

sales are still falling short on the budgeted figures, This may lead the individual to believe that the long term nature of Septem...

Hotel Industry and Employee Outsourcing

In eight pages this paper examines labor outsourcing by the hotel industry in a consideration of its advantages and disadvantages....

Employee Hiring at Tall Pines Hotel and Conference Center

In five pages the hiring tactics of Tall Pines Hotel and Conference Center are examined in a consideration of 4 questions....

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Question Five in a Reebok Analysis

In ten pages this paper examines Reebok International's weaknesses and strategic implementation problems....

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Background and Competitive Strategy of Hilton

expansion was undertaken with the reaction of a wholly owned subsidiary; Hilton International Co. (Hilton, 2012). Hilton expanded ...

ROSEWOOD HOTELS: CASE STUDY ANALYSIS

In this paper, the writer has been asked to analyze the Harvard University case study entitled "Rosewood Hotels & Resorts: Brandin...

Brand vs Generic Telecom Mergers

$70,000 per year, the generic costs $2,500 (Danoff, 2012). If the patents are upheld, millions of people in poor countries will n...

Company and Brand Name Uses

automatically. This is the ideal state, but does not always come about. Underhill (2000) says that "branding and traditional adv...

Using Real People as Analogies for Brand Names

which is being described. It has also been stated by William James, a US philosopher and psychologists, that if "people pe...

The Influence of Brands on Buyers

be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...

Creating Brand Name Recognition

name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...

How Will Tata Gain Value from the Jaguar Land Rover Acquisition?

combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

Generic Equivalents of Prescription Drugs

The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...