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this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

is the globalising of internal strategies, with the strategy being integrated across the different countries (Yip, 1989). Looking ...

consumer demand in that area at the current time. This is not yet mature market, but it is maturing, The prevailing economic condi...

Nepal did not. In 2003, there are still areas of Nepal that are not open to foreign visitors. The government has thoughtfu...

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

in which they seek to compete. Companies and a Global Economy Some companies have had good luck taking advantage of techno...

they like buying trends and how frequently they shop for purchases there. It is safe to say, however, that the main reason...

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

international markets? Are countries doing anything (similar to what the U.S. did) to try to limit smoking and its hazardous probl...

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

UK/Europe, 2004), this is also supported with changes such as the introduction of new bedding that aims to create a new differenti...

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

is very difficult to achieve. For example, even if the first three characteristics are present, most markets today are difficult t...

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

means little without underlying superlative quality of product. Beaches will offer the areas finest international cuisine. ...

International Environment; Beginning International Marketing Activities; and Global Marketing Management. Each section contains s...

If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study p...

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...