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Essays 511 - 540
In sixteen pages this paper discusses Salton's marketing success in a consideration of its popular Juiceman, Breadman, and George ...
In ten pages this paper discusses nutrition labels in a consideration of issues and product strategic marketing effects. Twenty o...
In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...
In fifteen pages this research paper discusses Israel in a consideration of rates of currency exchange, balance of payments and ho...
result in costly withdrawals, as when Caterpillar Inc. recently was forced to close a factory in Scotland. Careful study of foreig...
In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...
In ten pages this paper discusses possible Asian expansion for Steinway and Sons in this evaluation of product, marketing, and man...
In ten pages this paper examines how global competition particularly from Asian employees has affected the U.S. labor force. Seve...
This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...
In five pages the elasticity of demand concept is examined with the argument presented that entrepreneurs consider it important be...
or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....
In ten pages this paper discusses the cellular phone market and considers Nokia's amazing success and how competitors can maintain...
upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...
name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...
the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...
do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...
a great deal to do with the number of external factors and affiliations which many say reveal a weakness in the competitive and ri...
The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...
be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...
on a specific product, rather than trying to produce many products for which it has no resources. This would end up being a more c...
conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...
today. It is also necessary to understand the people behind the company. 2.1 Guccio Gucci and the Founding of Gucci Guccio Gucci...
as a chicken payment for a sack of potatoes, but it may also take place in a far more complex setting, such as the use of a commun...
which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...
the industry in perfect competition. Figure 1. Industry in Perfect Competition The...
to satisfy the demand of their target market. Each of these magazines will appeal to a different sections of the female populati...
Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...
(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...
But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...
A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...