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Essays 91 - 120
The main problem statement is that Classic Airline must increase its RevPar (i.e., revenue per flight) as well as its passenger ba...
trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...
In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...
The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...
been able to make good on a long-standing promise to make flying cheaper than driving because its founders are four seasoned airli...
In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...
In six pages this paper discusses airline marketing in a consideration of various relevant issues. There are 5 sources are cited ...
In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...
In eight pages this paper examines the management, marketing, and financial performance of this airline in a consideration of prob...
and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...
In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...
able to hold its own and even earn a net profit of $33 million (Michaels, 2009). Jets IPO in 2005 was in the billions (Michaels, 2...
much as 90% repeat business, for mobilization to be successful where there is a provision of services of this nature, the ability ...
able to help counteract any researcher bias. In any research there will always be bias, by separating the questions from the resea...
be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...
undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...
Before we can safely come up with recommendations for Classic Airlines on how it can improve its income as well as its passenger l...
out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...
has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...
internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...
competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...
Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists ...
played an integral role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the p...
is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...
In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...
In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...
In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...
had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...
business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...
Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...