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Essays 361 - 390

Change at Monsanto

In the 1990's Monsanto changed from a general chemical company to a firm specializing in life sciences. Using a case study the ch...

Sports and Sacred Places

This essay pertains to the relationship between sports competitions and sacred places. Three pages in length, three sources are ci...

Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

AN ANALYSIS OF HARVARD BUSINESS CASE "REVERSING THE AMD FUSION LAUNCH"

This 7-page paper focuses on a marketing analysis of the Harvard Business School case study "Reversing the AMD Fusion Launch. The ...

Marketing Strategies for the Chevy Volt

seem flustered with General Motors decision to emphasize the "40 mile range" of the Volt, seeing it as thoroughly unimpressive and...

Economics and Political Influences in Sport

may be akin to saying to the leading fast-food chains, such as McDonalds, Burger King KFC etc, and telling them that they will all...

An Ethical Analysis of Stem Cell Research

to further complicate the dilemma that stem cell research represents. These concerns include such questions as what should be don...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Offshoring In India and Cap Gemini Sogeti

a preferred destination for the firm. India has been able to benefit from the ability to offer comparative advantages as a...

Strategic Recommendations for Lexus

that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...

The Influence of Market Structure on Pricing, Supply and Demand

The writer answers questions set by the student discussing the way that market structure will impact on issues such as pricing wit...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Ryanair - Competitive Advantages and Main Competitor

which will mean a customer is happier to pay a higher price for the product, a price which is greater than the cost level of provi...

Testing Competitive Advantages

simply offering a low price" (Porter, 1985; 120). The premium that the product, or service, can command as a result of this differ...

Companies Facing Antitrust Assessments

firm are not subject to the same competitive pressures as the post acquisition company would become the largest single wireless pr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

THE DIFFERENCE BETWEEN THE CEOS OF TODAY AND 1960

"corner office" was the symbol of power - the higher up in the corporate hierarchy a manager moved, the more likely he (and most t...

Supply and Demand, Elasticity and Monopoly Conditions

converse is true and the supply exceeds the demand, the price will then drop, dropping to a level where it is able to attract suff...

Strategy Recommendations for Perpetual Mercy Hospital

ambulatory facility design to offer a range of services to individuals within the area. The research indicates that it will appeal...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Plan for Starting a New British Supermarket Chain

the businesses launched a marketing manager will need to be recruited. The organization will seek to benefit from a positive corpo...

Recommendations for CleanTime

large number of long term customers who have been doing business with the firm for more than ten years, indicating a potential hig...

DARWIN'S NIGHTMARE AND THE DICHOTOMY OF GLOBALIZATION

manufacture and export of items. This is not a new concept when it comes to globalization - if we examine anything and...

Reducing the Number of Qualified Staff to Lower Costs

on the differentiation of the services they offer the professional qualifications. However, if the demand is moving with cost been...

The Constraints of Conventional Wisdom and Sources of Data for Marketing Assessments

The writer presents a paper in two parts, the first looks at the potential restraints for strategizing which uses only conventiona...

Computers and China

particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...

Merger Between Pharmacia and Upjohn

In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi...

Multi Project Problems

multiple projects, related or unrelated there are many issues. One of the problems is with the way staff are shuffled bout the pro...