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Essays 421 - 450

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Effective Advertising and Digital Manipulation

and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...

New Media and Advertising Agencies' Changing Role

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

Levi's Marketing

there will be a disproportionate drop in demand for the goods. The issue is then one of consideration, as to reach both the premiu...

McCann Erickson's Project Implementation and Corporate Culture

new bar codes on its texts and this could entail a major project involving many aspects of the business. In the insurance industry...

Advertising Industry Changes

course. The situation meant that the agencies had less freedom and would have to hire employees along with more bean counters. In ...

ESL is Better than Bilingual Education

(Bilingual/ESL, 2004). Carrasquillo and Rodriguez (1996) point out that mainstreaming LEP students is one of the most significan...

Questioning Whether Sex Sells in Advertising

value of $256.1 billion an increase of 5.6% on 2002. Therefore, research that may indicate better ways of using advertising budget...

A Case Study Involving Stress And Coping Mechanisms

to develop, there must first be bonding and attachment to other humans, typically to parents or other caregivers but this can only...

Music and Sex

ad and an indirect effect on attitudes towards the brand (Jones, Stanaland and Gelb, 1998). Their own study revealed that women h...

Advertisement Designing

repeat sales. We will first look at an outline which could be presented on a story board and then analysis why this...

Analysis and Critique of Research Studies

In six pages and 2 parts this paper critiques a study done on the positive effects of therapeutic touch and the 2nd part considers...

Political Advertising Changes Since the Eighties

coupled with the ever-increasing divide between the major political parties has created a campaign scenario which is vastly differ...

Alexander II and Serf Emancipation

did not free the serfs for such reasons. It was reasoned that the landowner after all did not own the serf and this was in contras...

Advertising and the Use of Ebonics

blacks in the U.S. and the Caribbean alike (Everybodys: The Caribbean-American Magazine, 1998). Ebonics has invoked considerable ...

Understanding Homelessness

responsibility and realism require it" (Hambrick et al, 1998, p. 28). II. HOMELESSNESS AS A SOCIAL WELFARE PROBLEM Various...

Positive Perspective on Advertising and Ebonics

more powerful way that what would be accomplished with the use of standard English. People identify, after all, with people that ...

Sponsorship of the Olympics and Social Issues

main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...

US Children and Obesity

need to be more in tune to their childrens activities and their food choices. Obesity observes no geographic or socioeconom...

Poor Sales and Blaming Advertising

590). Advertising in the media is therefore only a section of advertising which covers the use of the media, which can be defined ...

Summary of Cyberdistributors The Liability Of Online Service Providers For Defamatory Speech Of Others by Mark D. Robins

of another party, the plaintiff may be required to make a threshold showing of responsibility before liability is, in fact, impose...

Advertising Effectiveness

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

Advertising Agencies and Strategic Planning

understood that branding focuses on what various trends and changes are happening throughout the world (Anonymous, 1997). ...

A Critique and Questions on Advertising

convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain...

What to Do about the Budget Deficit

"a brief period of unified budget surpluses around the beginning of this decade, the federal budget has reverted to deficits." He ...

Research on the Practice of Subliminal Advertising

Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

The War in Iraq and Economic Ramifications

The beginning of the war marked a time that the federal government became far more active in gathering its supplies partially with...

Youth Alcohol and Tobacco Use and Advertising

Advertising conditions the audience into believing that they cannot do without the product, regardless of whether the product is g...