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Essays 211 - 240

Importance of Business Reputation

it needs to ensure that it addresses the problem as eagerly as it accepted the sale. The customer service department of any busin...

LAWRENCE SPORTS AND CAPITAL POLICY

This 13-page paper focuses on cash budgeting process, through a case study dealing with Lawrence Sports, payment from clients, and...

Proposal for an eCommerce Site Selling Artwork

system. When determining the database there are a number of options, these include, but are not limited to, Oracle and PHP. Howe...

Small Business Accounting: The Value of Business Acumen and Networking

by any professional who runs his or her own practice - should one expand ones practice to attain a higher level of service and com...

Enterprises Owned by Families

in these businesses face different challenges than others because there is a family dynamic and a business dynamic. Often, if ther...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Articles on ERP

process. The decision making process is dependant on two main components, the first is the input data and the second is the transf...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

HAPPY PAWS DOG RANCH SMALL BUSINESS

interaction. Along these lines, not all dogs are accepted - each dog that is new to Happy Ranch needs to undergo evaluation to ens...

Legal Issues in Catering

Contracts are legally enforceable agreements between two or more persons who are deemed to be competent to enter into such a legal...

Issues with Small Businesses

National Minority Supplier Development Council (NMSDC). This certification may be a great asset to the business (Kessler, 2010). ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Diversification

used to supports Ansoffs product expansion strategy, where a firm seeks to sell new goods to the same market (Kotler, 2003). This ...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

HR Project

and DeHayes, 2000). The company held a wealth of problems, including trying to patch together incompatible systems inherited thro...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Entering the Automotive Market in Canada

technically a Constitutional monarchy of Queen Elizabeth II as the head of state, the current head of government is Prime Minister...

A New Product at Starbucks

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...