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low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

There are three general structures that can be used in research terms; exploratory, descriptive and explanatory (Eriksson and Wied...

not necessarily easy. It is simple in its design because it is very clear what the elements are in plan language. It is not simply...

very different than what American women are used to experiencing. Hence, there had been a fear of Americans because of their liber...

the threat of bio-terrorism (Dammer and Fairchild 304). France : France, also, has long had to cope with terrorism, as the Frenc...

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

has no legal obligation to make its financial records public. Heinrich (2007), however, lists the companys one-year total return ...

degrees in the US (Tracy). Prior to 2001, as many as 15,000 Saudi student studied in the US every year (Tracy). It is difficult,...

and software. While the company sells books, office supplies, drafting equipment and other related items, computer hardware and s...

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

estimated that the reserves of Saudi Arabian oil are the largest in the world and the country has become the worlds leading oil pr...

mission statement directs the activities of the hospital. Not only does the hospital provide the care, they provide education to p...

quite a leap to effectively apply its principles to service industries, but TQM is as much at home in health care as it is in manu...

When all other approaches have appeared to have failed, or if the individual commits an act for which accommodation is not an opti...

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

medical field is in sharing medical records which can be financially advantageous (Maduri, 2004). It is also a practice that can h...

to it as the First Gulf War (Zwier and Weltig, 2004). It is also known as the First Persian Gulf War. In Kuwait it is referred t...

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

To appreciate the important of the banks it is important to understand their role. The definition of a bank is its most...

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

affect business in this industry. Some of these factors or variables are aggregate national income, exports for the economy, inves...

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

partners throughout the country and at offshore sites such as Guam; NNMC is the primary site of the entire massive system. Structu...