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Essays 301 - 330

Romantic and Victorian Literature Contrasted

In five pages this essay contrasts these very different literary styles with the Romantic period's 'Rime of the Ancient Mariner' b...

The Relationship Between Happiness And Individuality

of material goods; the more "things" they have to show their success in life, the better they feel about themselves and the happie...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Greek Mythology, Hesiod’s Five Ages of Man, and the Story of Zeus and Other Olympic Deities

period of blissful co-existence between gods and humans, when differences were few. A utopian time of eternal springtime, people ...

Middle Ages' Fighting and Military Strategies

In seven pages this paper discusses the Middle Ages' combat techniques and how they influenced military contests and strategies. ...

Analysis: Two Articles on Aging

conclusions are interesting, particularly as they take what is often seen as a negative (aging) and turn it into a positive experi...

Day-Age Theory of Creation

While this fact does not indicate that the author of Genesis intentionally used the word "yom" to indicate the passage of billions...

History of Aging

has long been recognized that people do not age at the same rate. In early modern Europe, the period during which a person is cons...

The Dark Ages and the Renaissance

that it was so primitive. Yet, that is a time that came after the Renaissance when everything changed a great deal. The Renaissa...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Eminem's Music

thing, Eminem has an "intuitive sense of how to flow smoothly from the measured cadence of ordinary speech to the discursive inten...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Bach and Handel, Their Musical Languages

his era, as his compendium of work transverses boundaries, "fusing the three great national traditions of his time," which are "G...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...