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Essays 61 - 90

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Camera Industry and Market

In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...

Foreign Markets and the American Automobile Industry

meet the deadline (Jewett, 1998). The PNGV requires the Big 3 to work together in the research and development stages but then ap...

American Prohibition and the Economic Boom of the 1920s

At the turn of the century, dry legislatures had been favoring womens suffrage and also allowed popular referenda in respect to wh...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

WHEN THE U.S. SNEEZES, THE WORLD CATCHES COLD: THE SUBPRIME FALLOUT AND ITS IMPACT ON GLOBAL MARKETS

Or so it was thought. Then trouble reared its head. As interest rates went up, sub-prime mortgage interest rates ballooned...

The Beverage Market and Coca-Cola

made up of a large range of drink, and the general classification includes all drinks from tap water and non alcoholic beverages, ...

Business in the United States

bunch of goods and services in an attempt to market to masses of people. Business Structures Whether a business is more of...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

US Stock Market Crash of 1929 and the Asian Stock Market Crash of the 1990s

In eleven pages these two financial crises are contrasted and compared and then ultimately combined into a single model that will ...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Training Considerations for Preparing Dealers to Sell An Italian Brand of Short Wave Radio

aficionados. 3. Arrange for an Outside Trainer to Develop and Administer a Training Program Some distributors of consumer e...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Selling Pokemon to the West

it. This demonstrated that it was possible, however it was determined that there was a large potential. The games that were devel...

Hedge Funds

leverage the fund, while this may occur, it is severely limited. These restrictions are not in place with a hedge fund, the only r...

Blockbuster; The Competitive Environment

with a dominant lead the market is not a monopoly. Indeed, the company has outwardly had to change its own strategy in order to co...

Starbucks in Asia

currently have no access to Starbucks products; Schultz seeks to make China "the second-largest market behind North America" (Gues...

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Banks' Involvement in the Subprime Meltdown

it over yet?, 2007). Angelo Mozilo, chairman and CEO of Countrywide Financial Corp., called the events and conditions that have l...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...