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YOU WERE LOOKING FOR :The Appeal by David Walker

Essays 331 - 360

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Reality TV/Why We Watch

lives. Ralph Rosnow, Ph.D., a professor of psychology at Temple University, comments, "If people arent talking about other people,...

Debating W.E.B. Du Bois and Booker T. Washington

in effect, that "political and social equality were less important as immediate goals than economic respectability and independenc...

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

Movies/Then & Now

theater environment, that is most often accused of encouraging crime. Then, as now, the majority of the people ignored the naysaye...

Ethos, Pathos and Logos in an Advertisement

with a car broken down in the dessert and a well known star in a tuxedo (P Diddy) on the way to an awards ceremony. The truck stop...

The Enduring Popularity of Antigone

honor and integrity into the courtroom as well as to the attention of the public (Conte 26). These are the issues that should con...

A Short Five Minute Broadcast Consideration

In five pages this paper discusses how to use a short broadcast and the writer argues it is best employed to seek small rather tha...

UK Criminal Law and the Intent to Kill

D was aware it was a virtually certain consequence ... . and if D foresaw the death as an overwhelming possibility" (Clark, 2000)....

Current Events and Techniques in Advertising

spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; howeve...

Broadcaster Dave Garroway

In six pages the professional life of the first host of NBC's Today show is chronicled in a discussion of Garroway's popular appea...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Film and TV Adaptations of King Lear, Hamlet, and Othello

of Hamlets famous soliloquies, except for the ones which heightened dramatic impact, such as "To Be or Not to Be." He shrewdly ch...

Rural China and Communism

might compare the situation to that of the United States in the twentieth century when farmers went bust, depended on government a...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Royal Bank of Scotland plc v Etridge and Ashworth Frazer v Gloucester CC Judgments

the interests of the assignee, Ashworth Frazer Ltd., who would have interpreted the relevant subclauses in a reasonable manner bas...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Scotland, China, and Nationalism

In three pages this paper examines nationalist ideology, its diverse appeal, and its nonviolent manifestations in China and Scotla...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Holden Caulfield and the Women Who Appeal to Him in Catcher in the Rye by J.D. Salinger

appreciated by adults and adolescents alike, in that such beautiful yet sometimes subtle impressions represent the epitome of Hold...

Trio of Senators' Websites Compared

extent to which each Senator tries to build trust and loyalty through providing personal information and services represents the m...

An Apathetic Consideration of Al Gore

In a true example of the definition that "God/life/value is in the details," we have now learned more about a "chad" then any of u...

Child Development as Presented in Harry Potter, Pokemon and the Iron Giant

The writer argues that many things can be learned about child development by reading the Harry Potter books, and by viewing the mo...

Analysis of George W. Bush's Website

In five pages this paper examines the Bush website in terms of its target audience and evaluates it in terms of persuasiveness and...

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

Dragons

French as well as Middle English, and the Latin, dracon. The creature has many shapes, reptilian or monstrous, and may or may not...

Elements of a Social Utopia

abide, and making society a clearly structured reality. Now, while this may have been their notion of utopia it was likely that no...

Cultural Impacts of the 1967 Film Bonnie and Clyde

lessons of life the Great Depression had imposed upon my Father, but this was a new twist to a very tired story. The impact of the...