Comparing Brocures: The Club 18-30 and The Leisurely Days
Comparing Brocures: The Club 18-30 and The Leisurely Days
Primarily, I will be analyzing the Club Eighteen to Thirties holiday brochure. I will be critical and analytical to the pictures and pages I choose and look in depth at how the brochure appeals to the younger public with different methods from the Leisurely Days brochure, which will be analyzed later on in the essay.
The cover of the Club Eighteen to Thirties holiday brochure is bright orange. This use of bright colors is especially eye catching and uses the orange to make their brochure stand out. The bright orange is also used because it is a lively, in your face color and creates a perception that the brochure is critically for young people, which is the audience the brochure is aimed at, which makes it effective. The actual brochure is thin and not as broad as the other brochures that I have seen. This makes it different to the others and gives it a unique quality and young people do generally want to be different and unique so this appeals to them. On the front cover the slogan ‘could you?’ with an arrow pointed to the inside is used. This is a rhetorical question and makes the reader ask… what the question means. Creating interest and is generally used to make the reader look inside. The last aspects on the front cover of the brochure are the pictures. The pictures show young, attractive people enjoying themselves. The pictures have a lot of sexual appeal and show single people flirting and having fun, also the pictures have both male and female people on them with the purpose of making both genders of readers want to view the brochure.
I have chose two photos from inside the Eighteen to Thirty brochures, which I think epitomize the general purpose of the brochure. Firstly, I chose a picture of a young group of eight people on a banana boat. The picture shows them all being splashed by water, laughing, screaming and it is an exciting, fast image. The picture creates a stimulating upfront opening for the resort and shows how much fun the resort can be and is used to show the holidays appeal and the fun aspects that there are. I also think that this picture has secret meaning because each woman is sitting...