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competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

keep customers can be the difference between success and failure. One firm that has already instigated a loyalty scheme is ...

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

may be responsive to image, they may not be willing to pay a premium for the value association. For example, in the UK the budget ...

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

Accounts, 2006). Financial Analysis Profitability and Efficiency There are four profitability ratios, each of which provide...

The difference between customer loyalty and customer satisfaction is considered in ten pages with a comparison of Customer Loyalty...

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...

would need to invest in opportunities that might yield less profit. Cohrs, however, is tied by the fact that whatever he decides a...

The very nature of the environment in which Roche products are used dictates that Roche products must be free of defects. One of ...

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/...

goals" (p. 41). The fact is not news to anyone working in IT project management, but its magnitude may be. At a time when busine...

Extensive research has taken place regarding key success factors for project management, by separate research has been undertaken...

in the creation of knowledge that the organization can use to enhance its competitive position in its industry, without regard for...

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

This 6 page paper is a research project or dissertation proposal to examine the way in which loan and guarantee facilities are man...

as such loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are var...

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

an investment rather than a cost. In many instances the basis of the study is theoretical, or based on case studies in other count...

Star, Future Shop, Geek Squad, Magnolia Audio Video, and Pacific Sales Kitchen and Bath Centers" (Profile 2008). Best Buy l...

may not take place (Mintzberg et al, 2008). A balance has to be achieved that can add value to the agricultural industry as a whol...

is successful the general approach is that the project has to be delivered on time, in budget and to the right specifications (qua...

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...