YOU WERE LOOKING FOR :A Study of Brand Name translation in China
Essays 1 - 30
mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...
a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...
their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...
positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...
The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...
10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...
different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...
a further 20% this will have a financial impact on US firms, the impact will depend on the type of transactions undertaken by the ...
to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...
Newark are based on Nabokovs work where semantic translation is where the translator seeks to produce translated text that is as c...
bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...
front panel." Kozierok (2001) also explains that the term "external drive bay" is a "bit of a misnomer" in that the term ex...
the society has done well with this product and everyone will need one. Another term, scarcity seems to indicate that it is an app...
in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...
is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...
integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...
market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...
the differences that exist between the input and the output markets across the different countries where there are operations, the...
takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...
Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...
although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...
it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...
will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...
strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...
recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...
become the power that it has become. Some call the transformation - in less than 30 years - nothing short of a miracle....
Organization are quite varied. Many advantages can possibly be felt in China now including some of the following: * Energy...
In three pages this paper discusses China's post Confucianism cultural and philosophical transitions within the context of this bo...
In five pages this paper examines the 1587 collapse of China's Ming dynasty as depicted in Ray Huang's text....
This article summary describes a study, Chen (2014), which pertains to nontraditional adult students and the application of adult ...