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theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...

firm are not subject to the same competitive pressures as the post acquisition company would become the largest single wireless pr...

(Howells and Bain, 2007). Forwards Forwards are the oldest and perhaps the simplest type of derivative. The contract consists of ...

in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

Childs (1972) it is the leader, in the form of the CEO that is responsible for making the strategic choices within an organization...

to the airlines: they have to buy the fuel at the agreed upon rate regardless of what happens to the actual market value of fuel. ...

years (if any) has fuel hedging taken place (classified by the maturely date of the hedge tool), and what percentage of fuel was h...

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

The development hit the news as it grounded many BA flights out of Gatwick and saw the A name brought into the news, despite the f...

that defines which are the important independent variables in any scenario. The measurable appear to be a range of factors, but ar...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

of hedging and how the airline will fare will depend partly on the type of instrument they use (Flottau & Wall, 2008). This is a g...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

provide this source of differentiation. The theory of job design has been in place for many years, according to this concept emplo...

fewer seats. Where there is a stable supply of seats, as seen with the airline industry where there is modest growth and demand ...

1. Introduction The commercial environment is becoming increasingly competitive. Companies need to find ways of keeping and then...