SEARCH RESULTS

YOU WERE LOOKING FOR :Assessing McDonalds Marketing Communications in an Ethical Context

Essays 121 - 150

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

Is Investing In The Stock Market A Good Idea When There Are Turbulent Conditions?

be better alterative investments for short term returns. Figure 1 S&P 500 1 Year performance (Yahoo Finance, 2009) There are st...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Market Cereals Case Study

this industry are noted as being high within the top players in the cereal industry, supporting the idea that this is not a perfec...

Health Care Communication

patient (Seidel, 2004). This author also states that effective communication is something that can and must be learned (Seidel, 2...

Ethical Business

the government of the Netherlands began requiring businesses to improve the environmental footprint they left in the wake of condu...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Is BP Amoco Ethical?

(Stonehill and Dullum, 1990; 34). When looking at BP the general approach as well as specific issues needs to be considered and lo...

Do Advertisers Have an Ethical Responsibility?

why this is so, one must understand that advertising is no longer merely an industry, but rather a full-on cultural force. In toda...

Business Ethics: Coca-Cola India

and confirmed to be full of unsafe levels of bacterial contamination (Mahajan, 2009). This is that both companies faced country-wi...

CEO Salary Increases in Struggling Businesses: An Ethical Look

Enterprises Inc. by K. Whitehead, 9/2010 VISIT www.paperwriters.com/aftersale.htm--for more information on using this paper proper...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Apple and Their Ethical Position

be a good corporate citizen. However, these events do not indicate what the ethical responsibility of Apple is or should be. ...

Status of the Pension Funds of PepsiCo and Coca-Cola

The conditions of pension funds for these two firms in 2009 is assessed using data from the annual accounts. The growth, contribut...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Law Enforcement, Morality, and Ethics

in order for the public to have trust in law enforcement officers. This is particularly true as there is evidence that trust in la...

Ethics and Leadership

leadership the determination of what is ethical leadership and how it can be practiced and identified will be placed into a more m...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Artificial Nutrition/hydration & Terminal Pediatric Patient

the insertion of a central line, threaded through a vein, and it was once believed that it would aid cancer patients, restoring ap...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Work Teams and Communication

In twenty five pages this research paper explores work teams and the important role of communication with different aspects explor...

Overview of Family Communication

governing family communication attempt to control miscommunication across interpersonal boundaries (Petronio, et al, 1998). Mai...

Contemporary Society and Mass Communications

In seven pages this report examines contemporary society within the context of mass communications' value and impact. Six sources...

Risk Management, Security, and Communication

to inappropriate individuals or departments. This can perhaps best be illustrated by looking at the use of IT within a corporate s...