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Essays 121 - 150

Lone Star College System

Lone Star College, founded in 1973, is the largest higher education institution in the Houston, Texas area. It is also one of the ...

Personal Essay on College 'Joining'

Therefore, many students plan on joining a club or fraternal organization in college. The perceived advantage is that no one at co...

School Year Student Time Saving Resources

in their performance on reading tasks, comprehension and writing efforts. Citation materials are also available on the WEB and ...

College Campuses and 'Greening'

action directed to control the spread of contaminants from industrial plants has waxed and waned. In 1992, the International Eart...

Cause and Effect Essay on College Attendance

employer that a potential employee is able to develop a goal -- and to stick to it; which is an important attribute in any job....

Rap Music and a Cynical Public

In four pages this essay considers a small local college student survey that reflects strong opinions regarding rap music....

How to Succeed in College

may be, because of the fact that a student faces exams, papers and other measures of accomplishment that do not apply to employees...

Endicott College Mission Statement

nothing better-it means that in any company, the workforce is likely to be comprised of people of every race, color, creed and sex...

University and College Lack of Minority Professorial Representation

based on an ethnographic design. The study will incorporate both descriptive and inferential elements, in order to consider speci...

California Colleges and Universities

also numerous changes to the accreditation process, some of which have to do with distance education. And, there are special provi...

A College in Central New York

The Finger Lakes region in New York is absolutely beautiful and this is the home of Syracuse University. The university is known f...

University Of Virginia = Recruitment Process

include both staff and faculty (University of Virginia, Employment, 2008). Types of employees include professional teaching facult...

Mantero Case Study; Branding

that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

Why has Fair Trade Chocolate Failed to Become a Top Selling Chocolate Bar; A Research Proposal

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

Branding

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

BRAND LONGEVITY

"a collection of perceptions in the mind of the consumer" (Marketing Definitions: Brand, 2009). If those perceptions are positive,...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

WTO and Chiquita Brands

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

Luxury and Louis Vuitton

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He...

Comparing Nike to Manchester United

what the actual value of the company is and deduct the physical asset. This can then be considered in terms of the actual amount, ...

The Ethics of Branding

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

The Military Policies Regarding the Use of Body Adornment

2002). If an Air Force member is found wearing an unauthorized or prohibited tattoo or brand, that member will have the tattoo or ...