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Essays 121 - 150

Lone Star College System

Lone Star College, founded in 1973, is the largest higher education institution in the Houston, Texas area. It is also one of the ...

How to Succeed in College

may be, because of the fact that a student faces exams, papers and other measures of accomplishment that do not apply to employees...

Endicott College Mission Statement

nothing better-it means that in any company, the workforce is likely to be comprised of people of every race, color, creed and sex...

Personal Essay on College 'Joining'

Therefore, many students plan on joining a club or fraternal organization in college. The perceived advantage is that no one at co...

College Campuses and 'Greening'

action directed to control the spread of contaminants from industrial plants has waxed and waned. In 1992, the International Eart...

Cause and Effect Essay on College Attendance

employer that a potential employee is able to develop a goal -- and to stick to it; which is an important attribute in any job....

School Year Student Time Saving Resources

in their performance on reading tasks, comprehension and writing efforts. Citation materials are also available on the WEB and ...

Rap Music and a Cynical Public

In four pages this essay considers a small local college student survey that reflects strong opinions regarding rap music....

University and College Lack of Minority Professorial Representation

based on an ethnographic design. The study will incorporate both descriptive and inferential elements, in order to consider speci...

California Colleges and Universities

also numerous changes to the accreditation process, some of which have to do with distance education. And, there are special provi...

A College in Central New York

The Finger Lakes region in New York is absolutely beautiful and this is the home of Syracuse University. The university is known f...

University Of Virginia = Recruitment Process

include both staff and faculty (University of Virginia, Employment, 2008). Types of employees include professional teaching facult...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Mantero Case Study; Branding

that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

Why has Fair Trade Chocolate Failed to Become a Top Selling Chocolate Bar; A Research Proposal

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

BRAND LONGEVITY

"a collection of perceptions in the mind of the consumer" (Marketing Definitions: Brand, 2009). If those perceptions are positive,...

Branding

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

Gaming and Hilton Hotels

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Strong Brands' Building at AOL

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...