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Essays 511 - 540

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Cyberography and Ontario Healthcare

Information. This is a useful page in that it offers the consumer information from a variety of sources that the MOHLTC has determ...

Breast Cancer and the Medication Tamoxifen

must be evaluated and considered against possible negative risks. The following discussion of tamoxifen looks specifically at the ...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Medicare's Part D and Its Impact

dressed in a hat and white cotton gloves, and her dress has lace-trimmed collar and cuffs with a small bouquet of violets containi...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Work Safety and Health

work on both these areas. There are many models which are used to assess risk, each have different advantages and disadvantages....

Internet Health Information Resources and Their Reliability

Also, one may want to call the government facility to gain information about things like birth defects, specific symptoms or disea...

Occupational Therapy Practice and Recovery Framework Applications

recovery. Recovery is an admirable goal, and likely the only goal that carries true meaning for the patient and his family....

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

AMIA / IMIA

navigate as it refers users to various links and press releases rather than stating plainly what it does; the IMIA is much more us...

Public Health and Welfare Reform from Both Sides of the Issue

that speaks to the need to encourage otherwise nonproductive members of society to become more instrumental in their own well bein...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Proposed Changes to the Existing Canadian Health Care System

Health Act, 2004). Nevertheless, recently the provincial government of British Columbia found it necessary to pass legislation lev...

Africa, Health, Poverty, and AIDS

viewpoint on the topic is important for research, if effective means of reducing and eradicating the disease are to be found. ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

An Assessment on UK Health Needs

Associated with this s the need to identify markers of health inequality, which may then be cross referenced with the levels of et...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

WHO and its Efficacy

government working on strictly on their own. Non-government organizations (NGOs) that were already accustomed to working with comm...

Health Care and Women

suggest that for years, women were put aside in terms of heart disease studies and today, AIDS research is conducted almost exclus...

Health and Fitness Club Lease or Purchase Decision

In six pages this report that includes a one page paper overview assesses the advantages and disadvantages between a health and fi...

Paducah, Kentucky Community Health Care Assessment

In fourteen pages Paducah, Kentucky's community health care needs are assessed in order to determine there is a great need for edu...

Employee Health Benefits of the Thiokol Corporation

A report of five pages assesses the success of the Thiokol Corporations health benefits for employees. Seven sources are cited in...