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Crisis Communication and Social Media

In a paper of six pages, the writer looks at social media in crisis communications. Using BP as an historical example, the paper r...

Communications and Economics

that is involved. Magazines, for example, 96% of marketing professionals think consumers accept magazine advertising, only 60% of...

The Media and Its Role in Crisis Management

1. What impact can the media have on the ability to manage a crisis?...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Gender, Identity and Communication

intuitive sense of a subject, but keep it to himself for fear of being made to feel "girly"-intuition is after all supposedly conf...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

The IMF and the Financial Crisis in Asia

experts now believe was the first signal of the crisis). The threat concerned investors, who dumped their Asian currencies, which ...

Language and Symbols to Communicate Personal Identity

feminine or masculine identities (Dobkin and Pace, 2006). While disliking the concept of stereotypes, in communicating identity ma...

Milk Contamination Crisis Communications

not be ill. The first concerned those who are not ill is whether they have drunk the infected milk or not and whether or not they ...

Media and Crisis Issues

had turned its collective back on this particular crisis (Brown and Minty 9). The support that is generated among the public in ...

Improving Organizations in Crisis

The writer looks at two issues facing organizations in crisis. The first is the optimization of information flow in a firm by exam...

Niche Businesses and Effective Social Media Marketing

sells instructive courses in building log cabins for personal dwellings or for profit. This being a niche area of business, obviou...

Journalists in the Age of Bloggers and Other Non Traditional Journalism Forms

this latter definition of the way that publishing is taking place may be seen as more controversial, while some blogs and publishe...

The Lebanese/Israeli Crises: How The Media Handles This Social, Economic, Political And Cultural Issue

as significant as its ability to impart information. The theory of agenda setting asserts that mass media do not tell people outr...

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Twitter Examined as a Medium in the Context of McLuchan

view of messages has focused on their content, looking at what there were saying, with little attention paid to the media itself. ...

Gender Issues and Media Interrogation

open for great debate. It seems that often thousands of years, gender is still an allusive reality for most of us. Today, we live ...

Mass Media and Global Communications

with the technology that allows instantaneous communication and fast transportation has made it possible to communicate to almost ...

Thibaut and Kelley's Social Exchange Theory of Communication

to determine the best possible behavior is not a new idea. This is basically what John Stuart Mill proposed with his philosophy of...

Universal Health Plan -Stakeholder Communication

television commercials to scare the public (Greene, 2008). The couple, Harry and Louise, was sitting at their kitchen table mockin...

Communication and Disputes in Cyberspace

given to the subject, it may be aggressively, it may also be said sarcastically. If we consider the value of body language then th...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Representation Of National Identities In Media - A Case Study, News Coverage Of Turkey On The Doorstep Of European Union (EU).

of power. The aim of this research paper is to ascertain the way in which the power is used to represent national identities in th...

Automotive Industry And Global Financial Crisis

less cost than other countries (Tabarrok, 2008). This means that every country can have a comparative advantage if they specialize...

Commonalities in the Occurance of Financial Crises

where there is a belief that the opposite will happen and that the values will fall then there will be an increase in supply and a...

Management Approaches to Crisis

organisation has a crisis management plan (CMP) in place. On paper it was noted that the plan good and in simulations the plan hav...

Using Facebook, Twitter, and Other Tools at Work

First Amendments rights for free speech seem to always be in the news. There are cases when this issue is confusing-exactly what i...

The Cuban Missile Crisis

many ways (The History Learning Site, 2007). While Castro was essentially a man who sided with socialism, it was not really until ...