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Essays 811 - 840

ARTICLE REVIEW - CONSUMER BEHAVIOR AND PRICING

regardless of price (Thilmany et al, 2008). The authors are onto something here that is quite right - price is not...

SEGWAY, PRICING AND MARKETING

2006). However, at $5,000 the Segway is not a cheap product. Its out of reach of all but the upper middle class to wealthy populat...

Repositioning Harpers Bazaar

the product, the features it offers, the use of brand names, the sizes packaging and presentation. In repositioning the magazine i...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

PRICE DISCRIMINATION AND THE AIRLINE INDUSTRY

2007). After analyzing the costs and markets, the authors came to the conclusion that there was more of a monopoly effect in the a...

Assessing Harley Davidson as an Investment

for as a result of increasing costs, the cost of goods sold in 2007 was 63.1% of the revenue, compared to 61.5% in 2006. In additi...

Baumol's Management Model

are following their own goals they may support the growth of profit, but there may be variance in the way that they support profit...

COMPETITION, PRODUCT LIFE CYCLE AND CIGARETTES

early 1970s, the Marlboro Man continued to dominate advertising; his weather-beaten visage creating a vision of virility and rugge...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Economic Forecast 2009

As of December 12, 2008, some current economic indicators are as illustrated in the table below: Indicator Value Inflation % 3.66 ...

McDonald's Pricing

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

Microsoft Financial Performance

However, revenues do not necessarily lead to profits. Unless a firm is making profits it is unlikely to survive in the long term. ...

OIL AND THE INTERNATIONAL BUSINESS CONNECTION

Before we take on an explanation of oil and petroleum on a global scale, we first need to understand how the "liquid gold," as...

Monsanto as a Global Company

good ideas but failing to capitalize on those ideas. It would prove to be quite sound, however, and even visionary. In order to ...

Wal-Mart and Low Prices

The article discusses a little more regarding the profit numbers, and then illustrates that the year of 2008 was a year where cons...

2009; The UK Economy and Scottish Commercial Real Estate

by 3.9% of all production, manufacturing was the weakest, with a decline of 4.6% (This is Money, 2009). Services weakened by 0.5% ...

The Merger of Lloyds TSB with the Royal Bank of Scotland

decision left the bank very vulnerable. The bank was near collapse following the events of the recent credit crunch, wit...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

TasteeFruit Company Case Study

is only if the causes of negative variances are known and understood that the employees are empowered to help control costs. The...

DYNAMIC PRICING AND AIRLINES

a date of expiration for the seats (once the airline flies, if a seat is empty, it stays empty). Furthermore, capacity is fixed in...

ALCOA - AN OVERVIEW

necessary to produce the aluminum. For Alcoa specifically, the company has seen increasing indebtedness during the past f...

Kurt Eichenwald/The Informant

than one hundred participants," and involved examination of thousands of documents (Eichenwald 569). However, in other ways, it i...

Great Eastern Case Study

be in the region of 3.5 to 4, meaning that for each $1 of physical assets owned by the company the share price may be in the regio...

Kingsford Charcoal

all the Ps of the marketing mix. If the product is of poor quality or does not perform to promised levels, then all the other Ps ...

Fair Trade

that it requires local people to adjust to its way of doing things - such as operating with a high degree of mechanization - and i...

STARBUCKS AND COST ELEMENT OF PRICING DECISION

there is any outstanding debt, the interest on that would also be a fixed expense. The variable costs, on the other hand,...

IMPACT OF OIL PRICES ON THE AUTOMOBILE INDUSTRY

One of the culprits of all of this change involved spiking oil prices, which led to an increase in gas prices at the pump. This, i...

Saving Felix: How Much Is Too Much?

the neck but are now more often given in the leg, so that it can be amputated if a cancer occurs, thus savings the cats life (Lync...

The View from the Bottom

that level, however, as job losses continue. Ten percent is a more reasonable estimate at present. The Consumer Price Inde...

Competition Policy

competition, but also restrict and control it so that free competition remains. Article 82 at first looks to be a strange ...