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Essays 661 - 690

Studying History and the Importance of Nation States According to Von Ranke

This paper discusses von Ranke's views on studying world history and the global importance of nation states in a paper consisting ...

Transportation Industry and Human Resources

In seven pages this paper examines the impact of global technology upon the transport industry with human resources the primary fo...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

Business Evolution

In three pages the evolution of a fast food chain as the result of declining business is considered with an examination of marketi...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

Pizza and the Compatibility of Chicken

In ten pages pizza chains' decision to include Buffalo wings among their standard menu items is discussed. Seven sources are cite...

2 Questions on McDonald's and University Marketing

have been used on full service restaurants and expectable in supermarkets, the substitute markets, for many years. When business i...

The Positive Aspects of the Chain Gang

not leniency, indeed it is stiffened penalties for criminal behavior. A very important component of those penalties is the use of...

Four P's and Price Elasticity Effects

here. Consumers typically are most interested in product, specifically quality. When there is little differentiation in product,...

Tesco's KM

personalise the offers which are sent to customers; True personalisation. Gaining loyalty is a difficult process. To this end adve...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Global v. National Interests

and when" these problems appear(Carey and Shapiro, 2004, p. 18). Many people would argue that problems with relying on high carbon...

McDonalds; Company Background, Products, Competitors And Positioning

can be prepared before it is ordered so that customers can come into a restaurant order the food and go within a matter of minutes...

A 'Superdrug' Analysis

full service drugstores and so forth right in the twenty-four hour grocer. Superdrug plans to also expand so that the "one stop sh...

A Literary Analysis of Annie John by Jamaica Kincaid

she has the red girls attention, she dumps Gwen. She is always looking for the greener grass on the other side, and...

Should Tesco Expand into Chile?

the existing core competences. Tesco in the UK has been able to compete with two competitive advantages, the ability to ga...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Market Research Proposal

a room are important and how the current quality of bedding and towels are perceived. 2.1 Type of Study The research needs to g...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

MARKETING PLAN - WINN DIXIE

Winn-Dixie Stores Inc., headquartered in Jacksonville, FL, is a regional supermarket chain serving the southeast corner of the Uni...

Swatch Value Chain Management

Swatch is a firm that gained success through innovation, which is supported through the value chain. The paper examined the value ...

Changes in Global Governance Following the 2008/9 Recession

very viable market for the majority of lenders as well a serving an important purpose allowing many borrowers access to funds to h...

Developing a System of Effective Global Governance, Is It Possible?

Different theorists have considered whether or not it is possible to have a single system of global governance which is both good ...

Plan for Starting a New British Supermarket Chain

the businesses launched a marketing manager will need to be recruited. The organization will seek to benefit from a positive corpo...

Transferable Lessons for Retailers Interested in the Asian Markets

into the market, despite the poor factors which were present and the potential profits which were available. The slow expansion in...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Student Supplied Case Study on New Acme's Kazem Japanese Division

trust and empower employees. Looking to theory Zuboff (1988) saw structures that were flatter and gave employers more discretion a...

The Nokia XpressMusic; Competing with iPhone

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...