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Essays 151 - 180

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Crisis Communication and Cultural Competency

unfortunate result. Cultural competency would have gone a long way to ameliorate the effects of 911 and to be fair, the government...

Evaluating Two Buddhism Texts

or Ego" (Rahula, 1986, p. 23). Conze s (1959) Buddhist Scriptures is another book that is rather comprehensive as well. Conze is ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

2 Essays on Social Work and the 'Worthy Poor'

(Trattner, 1999). Accordingly, leaders in the field of social work began to urge a pro-active stance toward the nations mounting p...

Integrated Information Systems at Huffman Trucking

workers have to manually enter data, and the fact that there is only one terminal in each department (necessitated by a lack of ce...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The Problem of Energy Security

The writer looks at the concept and problems associated with energy security. The influences including but not limited potential d...

T-Tests and ANOVA

This is a three page paper in which the writer looks at ANOVA and t-tests. The concept of statistical significance is explored. Pa...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Worksheets on Negotiation

In a paper of three pages, the writer looks at negotiation. Concepts of negotiation strategy are explored through the development ...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Who and What is an Enemy Combatant

and "combatant"; according to the dictionary the first is derived from Old French and Middle English, based on the Latin inimicus;...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Melodrama as Both Tragedy and Comedy

retelling of the Faust legend; the story of the man who sells his soul to the devil in return for success and love in this world. ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Greek Sculpture Development

Major Periods in Greek...

The Concept of Modesty in Islamic Tradition

This 20 page paper examines the concept of modesty in Islamic tradition, and the use of the hijab in this connection. The writer e...

The Media and Female Stereotypes

a traditional wife (blond), the other a grasping, careerist (brunette), who slug it out on a veranda, in a lily pond, or during ...

A Review of The Clerk's Tale and Traffic in Women

A 10 page exploration of the 1975 contentions of anthropologist Gayle Rubin. Her article, The Traffic in Women Notes on the Poli...

Sales Manager Success

This paper examines how sales managers become successful despite little research on the topic with the concepts of whether they ar...

The Role of the Executive, Comparative Advantage and Terms of International Trade

export by reference to that which has the smallest absolute disadvantage and import that commodity where the absolute disadvantage...

Analyzing On the Use and Abuse of History for Life by Friedrich Nietzsche

for Life," commenting that ...we must seriously despise instruction without vitality, knowledge which enervates activity, and his...