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Essays 241 - 270

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Police Culture

often are treating negatively. The infamous Serpico did blow the whistle and he paid dearly for it. First, what is police culture...

Hispanic Cultural Diffusion

dominant theme in the culture and in America today. In fact, government agencies publish bilingual literature and it is hard to pi...

The Importance of AIDS Research

a mystery. The fact that one knows where they acquire the disease is comforting as it is reasoned that if one is monogamous or cel...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Durkheim and the Concept of Anomie

the same group-oriented goals" (Durkheims anomie). However, when societies become more complex, work also becomes more complex; pe...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Happiness According to Aristotle

wisdom is real. Hence, there exists an objective, intrinsic morality. There is a right and wrong after all. Of course, determining...

Measuring Car Quality

provide good results, but of course there are many limitations. One is that the individual completing the survey may not be the pe...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Rules of Evidence: Questions and Answers

the suspect." What happens is that the investigator will either intentionally or unintentionally lead the witness. He may say som...

Problems and Positive Aspects of Bureaucracy

is difficult to complain about a worker and get results because the system seems to allow for mistakes. In some way, while this ma...

The Characterization of Celie in The Color Purple by Alice Walker

In four pages this essay explores how the character of Celie illustrates various value concepts. There is no bibliography include...

Madeleine L'Engle's 'A Wrinkle in Time'

offered by A Wrinkle in Time is that the power of love can overcome just about any of lifes obstacles. When one confronts the dar...

Virtue and Self-Discipline in Toni Morrison's Sula

This 5 page paper explores the concepts of virtue and self-discipline and how self-discipline applies to virtue in Toni Morrison's...

Defining, States, Nations, and Nation States

In four pages these 3 concepts are defined, their relationships are explored as are their unifying and divisive forces. Three sou...

Worksheets on Negotiation

In a paper of three pages, the writer looks at negotiation. Concepts of negotiation strategy are explored through the development ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

The Male Gaze and Feminist Cinema

Cinema, being a system...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Integrated Information Systems at Huffman Trucking

workers have to manually enter data, and the fact that there is only one terminal in each department (necessitated by a lack of ce...

The Problem of Energy Security

The writer looks at the concept and problems associated with energy security. The influences including but not limited potential d...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Asian Capitalism and How the Japanese Have Approached It

This eight paper paper explores the sometimes incongruous concept of capitalism in Asia. In the years following World War II the ...

Vietnamese Life and the Importance of Family

living and the dead ("Some Aspects of Vietnamese Culture in Child Rearing Practices" vietfam.html). There is a strong bond betwee...

Comparing Theories of Max Weber and Karl Marx

haves and the "have nots." He saw the divisiveness as wrong, and something that had been propelled by capitalism and not something...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

The Two-Party System in the United States

of the national government which are the executive, the legislative and the judicial branches. The constitution gives broad power...

Exploring the Basics of Client-Centered Therapy

attitudes and feelings which he may have, no matter how unconventional, absurd, or contradictory these attitudes may be" (Rogers 1...