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Essays 31 - 60

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Connectivity, External and Internal Drive Bays

front panel." Kozierok (2001) also explains that the term "external drive bay" is a "bit of a misnomer" in that the term ex...

Keen Competition Between Sematech, Boeing, and Airbus

In five pages an overview of the competition among these airplane manufacturing giants is considered including a discussion of the...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Hotel Case Study

the hotel. However, it may be argues that the positioning may not be the best positioning for the hotel. Looking at the...

PepsiCo

lifestyles are referred to as "smart spot" eligible products. These products "meet authoritative nutrition statements set by the N...

International Expansion

models may be divergent, but they have several characteristics in common. For example, each has a method of progression with the a...

Mozart Effect/Beneficial or a Gimmick?

speech and language abilities" (Calkins and Kelley, 2007, p. 151). This is particularly interest in light of the fact that the ori...

Factoring and the Common Denominator

This 3 page paper is written in three parts. The first part outlines a general strategy for factoring. The second part of the pape...

Mature Market Product Limits

In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Supply and Demand Questions

fewer seats. Where there is a stable supply of seats, as seen with the airline industry where there is modest growth and demand ...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

Valuing an IPO for JetBlue

is that of the dividend discount model. The rationale behind this model is that the value of a share should be calculated by refe...

Comparing APT and CAPM

if a singe company is invested in then there will be a specific risk; it is this specific risk for which the market will not provi...

Valuing Shares

computation of risk and the compensations that are due to that risk. It may be argued that systematic risk which is seen within a...

Assessing the Quality of High Heeled Shoes for Babies

and the high heels in the shoes are also very soft, so that as baby kicks out the heels will bend and squash. These shoes are a ...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

Case Study Questions and Answers on Proctor and Gamble

too much money on it. We just spent a paragraph discussing that pricing a product too low would likely drive away...

Product Life Cycle Marketing

the way that it is seen, this will need the launch campaign were there is the use of association marketing, making use of aspirati...

Price Determination

In five pages this paper discusses price and the impact of supply and demand along with influences on equilibrium by various exter...

Houses Prices in the UK 2003 - 2008

This 7 page paper looks at the pattern in the average house price in the UK from 2003 to 2008. The paper discusses the movement in...

What is Fair Pricing?

The writer looks at the idea of fair pricing explaining what it is and how the perception of fair pricing will vary depending on ...

Questions on Operations and Logistics

The writer provides answers to different questions regarding operations management, pricing and Logistics. The importance of densi...

Influences on Supply and Demand

There are many ways fo cionsideitn this, one is with the use fo a demand equiaion. There are many aspects that can be placed into ...

The Wireless Telecommunications Industry: Issues and Problems

when we are far removed from the physical accoutrements of that age. One of the primary problems we face in trying to utili...

Demand Determinants

In five pages a restaurant meal is utilized in an illustration of how various factors determine demand with determinants including...