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Social Responsibility, Values, and Making Ethical Decisions

values and brings into focus the individuals needs and wants. The question here is, "Do I really need to do this, or just want to...

Lutheran Refugee Services

n.d.). In 1939, the organization established a Welfare Department that included "an office for the rehabilitation and placement o...

Values Held by Individuals and Organizations

statement and code of ethics in which they spell out clearly what they want to accomplish and how they intend to accomplish it. Re...

Reality and Rhetoric of Values at Coca-Cola

total rewards package includes a number of elements which are above normal minimum, including life insurance and a healthcare sche...

Analyzing the World's Largest Auction Site

logistics, also. The deal is made between the seller and buyer and it is the buyers responsibility to ship the item to the buyer. ...

Death of a Salesman - Willy Loman and the Betrayal of the American Dream

This 6 page paper discusses the concept of true and false values in the play Death of a Salesman. The writer argues that Willy Lom...

3 Questions on Organizational Marketing, Operations, and Goals

In five pages this paper considers three questions pertaining to organizational values in a discussion of the influence of the mar...

Reviewing Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment By Martha Barletta

seen as a marketing book, but it is also a primer for many who may be set in their ways and need to be shaken into understanding t...

Marketing and its Value

product. That is the goal of the corporation marketing the product, but again, ethics should take precedence. Of course, there are...

Health Care, Human Resource Training, and the Value of Marketing

In five pages this paper examines health care organizations' human resources and discusses the values of marketing and human resou...

International Marketing and Heinz

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

Magnetic Resonance Imaging and Economics

In fifteen pages this paper examines MRIs in a history that examines its market value, financing, marketing, and business implicat...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

How Will Tata Gain Value from the Jaguar Land Rover Acquisition?

combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...

Personal Counseling Reflections

counselor. Counselors not only have their own set of personal values, they hold a set of professional values. Confidentiality is o...

Nursing Personal Values' Development

caring as the very definition of what constitutes personal values from a nursing perspective (2003). Koerner (1996), likewise, e...

The Potential for Changes in the US Dollar and UK Sterling Exchange Rates

sterling by increasing demand using foreign reserves to purchase sterling. However, this is very rarely utilised. Question 3 Whe...

Socially Responsible Marketing: The Selling of Value

is being observed is an increasing focus on moral and ethical dimensions of business. Evidence of this can be seen, for instance, ...

A Degree Program

In a paper of four pages, the author reflects the value of a degree in business management, with a focus on marketing. This resear...

Share Prices and Company Performance

degree of agreement between these two stakeholders with in the stock market that the stock markets are not efficient in the way th...

Business and Marketing Practices

decisions on these types of core values (Krell, 2006, 58). Donald & Goldsby (2004, 13) remark that in resolving ethical issues, a ...

Time Value of Money, Sources of Finance, Bonds and Share and Influences on Inventory

compounding on large amounts over many years can have a dramatic impact on the capital value of the investment. The use of...

The Value Chain at Kellogg's

suppliers in different countries as well as a large number of purchases in the form of wholesalers and retailers, the supply chain...

Value Added Marketing Built on Trust

Trust in the Marketplace Research Compiled for The Paper Store, Enterprises Inc. by Janice Vincent, 4/22/10...

Pure Play Internet Banks; Can they Create Value?

in the way that the customers see the bank, if they value the bank services more than other banks loyalty maybe increased and over...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Amazon and the Potential for New Technology

to gain and retain the first mover advantage as a firm that was the first major book seller on the internet, the firm took many ye...