SEARCH RESULTS

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

a price which is greater than the cost level of providing that differentiation (Grant, 2004). In trying to undertake a cost adva...

questions to be addressed with the research is to assess whether or not it is in the interests of the shareholders, assuming they ...

firm are not subject to the same competitive pressures as the post acquisition company would become the largest single wireless pr...

AMR, in the meantime, is also a domestic carrier with a strong international emphasis. In an attempt to strengthen international o...

be the case that HR professionals keep an arms length distance in respect to the job he or she is focusing on. In other words, in ...

There is an opportunity to review the way in which the firms looks after its customers and provides service, this includes the cal...

retain a sustainable competitive advantage. Influence of the Marketing Mix Chan (n.d.) states that the marketing mix - the ...

a founding principle was that of the desire to do it is an ethical way, this may have included environmental concerns to reduce po...

step by step approach. The primary research will be based on a descriptive qualitative case study of Ryanair, using a case...

a solution; Chuck Thomas is Southwests director of financial analysis. They found that there was no system to use to book cargo. ...

This 24 page paper looks at how a merger may be assessed. Using the example of Alrajwan Aircraft Maintenance Company and Desert St...

to travelers. Rationale The long period of economic expansion enjoyed in the US throughout most of the decade of the 1990s ...

the positions who were deemed to be more "normal." It also assured that those Americans with a disease which was thought to be too...

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

While in many situations, rank may be broken--and sometimes people even get ahead by doing so--there are some situations where sma...

This would help revenue since the low-cost carriers do not fly internationally. Neither of these companies took aggressive cost-...

and Cheng, 2001). We see a rise in Americans income, from $1,900 to $2,100, between months 2 and 3; this is an increase of 9% (app...

demand for the services may increase if they are demanded, but at the very least there is no economic pressure on consumers to red...

the airline is also a low cost airline but seeks to differentiate on service it is not the very cheapest, to we need consumers tha...

that are not all inclusive. In the end, employees may have to embrace high co-payments or deductibles for example. The insurance m...

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

worldwide as passengers expressed fear of flying as never before. Southwest suffered less than most in the short term. Alw...

annual depreciation information for tax purposes, and it must undertake responsibility for disposal of the aircraft at the end of ...

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...