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Essays 61 - 90

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Three Companies Suitable for Target Inc. to Acquire

Club. The acquisition will increase potential economies of scope and scale, and together both firms will be stronger. The merger w...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

WWW, Demographics, and Marketing Information Systems

information system. These include Plog Research, the web site of the Kentucky Cabinet for Economic Development, FreeDemographics....

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Target Stores and an Application of Tuckman's Stages

groups help to define their operation and behavior, but the groups also take on a dynamic of their own. Tuckman observed sm...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

The Relationship Between Risk Management And Project Management

has been different levels of risk. For example, the was the introduction of the use of French Oak barrels to age the wine in stari...

Project Managers

perspective to others on the project team as well. One of the first considerations in any decision-making process should be, "How...

Wal-Mart Management Effectiveness

the managers of each outlet may not be available, we do know that Wal-Mart has more employee-initiated class-action lawsuits again...

The Use of PM Tools to Improve Project Management

had not, this served as a useful introduction, and can be seen as a necessary stage as it allows introduction. The meeting was als...

Aspro Problems and Communications

difficulty is a leading factor in the development of the problems at Aspro, but there are other negative factors at work as well. ...

Knowledge and Success Factors in Project Management

and measurement. This is an initiating point and is errors are made here subsequent processes will have the potential of compoundi...

Benefits of Performance Appraisal, Diversity Management and Employee Participation in a Troubled Firm

for customized development planning" (Morical, 1999; 43). In applying to his to a practical scenario we can see how it can as true...

Knowledge Management at Molnlycke Health Care

can be used by the company and its employees. Molnlycke Health Care, established in 1998 as the result of a merger between the c...

Environmental Risk Management In the Construction Industry and the Role of the Project Manager

in 2005. Prior to this only 10% of electrical waste was recycled, this legislation makes manufacturers responsible of goods throug...

Project Management and the Subject of Risk

identified, evaluated and controlled." (Shildon Town Council, 2008). However the way that this is achieved in the context of proje...

Influences on Management Functions in McDonalds

corporate level, but also a store level, when planning the staffing rotas. Internal influences may come from individual employees ...

To What Extent Can Decisions About Operations Really Be Strategic From The Firm's Point Of View?

For example, operations management may be able to help determine the right location for a factory, by looking at the available sit...

Risk Management Questions

the frequency of unexpected accidents or incidences, such as type blowouts and incidences of air range in passengers. Knowing the ...

Knowledge Management

Management In the past it may be argued that knowledge management was a potential source of competitive advantage, but i...

Defining Project Management

present. However these different elements require different inputs to achieve their role in the project. By looking at these they ...

Dubai Safety Belts Case Study

personnel management. When we look at personnel management we can argue that during the 1980s there was an increased emphasis ...

Which Have Been More Influential in the West - Japanese Management As A Philosophy Or Set Of Discrete Practices?

Japanese practices, their values and culture in development and the actual practices need to be examined. After this evidence indi...

Management Plan for an Adult Education Service

them if they prove to be less than adequate (Christensen, 1999). The organization that wants (or needs) to try on different appro...

Operations Management Questions

the development of the product or service, this may include potential suppliers, and the validation of requirement material s and ...